Objective

Launch the OnePlus 11 5G flagship phone in Malaysia and re-establish OnePlus's presence in APAC.

Strategy

Invited major tech and lifestyle media to the launch event in Kuala Lumpur, featuring an on-stage presentation from a OnePlus Senior Product Manager.

Result

During the first hour of pre-orders in Malaysia, the OnePlus 11 5G sold as many units as the previous flagship model, the OnePlus 10T, did during its entire 14-day pre-order period.

180

Earned pieces of coverage

82M+

Reach across all tiers