Objective

Improve the market perception of Google Cloud and Google Workspace by engaging industry analysts.

Strategy

Designed a program to globalize the Google Cloud Analyst Summit.

Result

The Google Cloud Analyst Summit successfully took place across North America, India, Japan, Singapore, and Australia resulting in a 55% increase in analyst interactions.

58%

YoY growth in analysts net perception

75%

Increase in analysts engaged

55%

Increase in analyst interactions