vivo

Objective

Enhance vivo’s premium brand perception through innovative imaging and a regionally resonant campaign.

Strategy

Ruder Finn implemented an integrated marketing communications (IMC) campaign across eight SEA markets under the “LOVE” theme, combining fashion, photography, and CSR storytelling. Tactics included a VOGUE Thailand collab, regional portrait exhibition, media tour, and localized KOL content with Kanbokeh and Andy Yong.

Result

The campaign delivered breakthrough visibility, amplified brand positioning, and generated wide scale earned media across the region.

17%

PR volume increase compared to the previous model launch

270M+

Campaign reach

8

Southeast Asia markets activated with localized premium content