vivo
vivo Euro Cup Campaign
MEDIA RELATIONS
INFLUENCERS
SPONSORSHIP
PRODUCT POSITIONING
Objective
Leverage vivo’s UEFA Euro 2024 sponsorship to forge emotional connections with global football audiences while showcasing flagship imaging technology of the X100 Ultra and V30 series.
Strategy
Formed a strategic partnership with Goal.com to spotlight authentic fan stories across all 24 participating Euro Cup markets, while amplifying vivo’s imaging excellence through engaging content like the buzz-driving “Best Player’s Phone” activation, and real-time match imagery shared with key media and influencers.
Result
Delivered a standout, fan-centric campaign that amplified vivo’s premium positioning and secured expansive global media coverage.
1,886+
Media Stories
50,000+
Engagements on a Single Hero Post
100K+
Brand Video Views
