OPPO

Objective

OPPO Singapore aimed to highlight its smartphone's AI features through a community-driven, pet-focused campaign that reinforces its local relevance and positive brand image.

Strategy

Ruder Finn Thunder organized a National Day-themed campaign featuring pet adoption stories and portraits captured with OPPO phones, in collaboration with local animal welfare groups, to showcase the brand’s AI capabilities and support pet adoption.

Result

The campaign earned media coverage, public goodwill, and reinforced OPPO’s tech-for-good narrative in a hyper-local context.

S$16,500

PR value generated from top Singapore media outlets

5

in-depth stories spotlighted by top media across Singapore and the region.

2

animal welfare organizations (Cat Welfare Society and Purely Adoptions) collaborated with OPPO