Changan

Objective

Establish a unified and impactful brand presence for Changan across the Middle East and Africa (MEA), overcoming fragmented media environments and strengthening dealer collaboration.

Strategy

Ruder Finn built a regional PR system for Changan across MEA, offering tailored communications support at enterprise, brand, and product levels. We aligned messaging across diverse markets with ongoing media, KOL, and product launch strategies.

Result

The strategy facilitated Changan's regional entry across MEA, establishing a foundational brand presence for multiple Changan Group sub-brands and creating strategic PR systems for consistent market penetration.

1

Universal regional PR system with tailored market strategies

4

Product launches supported through creative planning

3-tier

Communications support across enterprise, brand, and product levels