Ruder Finn Asia, one of the world’s largest independent global communications and marketing consultancies, today announced that the firm earned 18 first-place market rankings in the R3 Worldwide China 2024 PR Scope Study. 

With 10 offices across Greater China, Ruder Finn has been named the “2024 Top Agency Performer” by marketing professionals in the region. The agency also topped key categories, including “Strategy,” “Crisis Communication,” “Client Service,” and “International Network,” reflecting its comprehensive expertise and leadership across multiple disciplines. 

Sabrina Lee, Managing Director of R3 China, said today, “For 10 years, Ruder Finn has been recognized by client-side leaders as the top-performing agency in the R3 China PR Scope Study, reaffirming its reputation for excellence in communications. The 2024 R3 PR Scope Study, which surveyed more than 200 marketers and communications leaders in China, highlights the firm’s outstanding performance and continued leadership.” 

The study recorded that 94% of Ruder Finn China’s clients are very satisfied/satisfied with the firm’s performance. This is nine points higher than the industry average. Ruder Finn Asia has been ranked #1 in the Chinese market for “Corporate PR,” “Integrated Communications,” and “Excellence in Content Development”.  

Elan Shou, CEO of Ruder Finn Asia-Pacific, said, “We are honoured to earn 18 top rankings across key performance attributes in the 2024 R3 China PR Scope Study. This achievement reflects our relentless commitment to delivering exceptional service, innovative strategies, and measurable impact for our clients. At the beginning of 2024, we expanded our presence with the launch of a new Greater Bay Area (GBA) Hub to meet rising client demand and capture new business opportunities.

Elan continued, “Being recognized as the top-performing agency for a decade, across six consecutive reports, and earning ‘Best Market Perception’ for four consecutive years underscores the trust and confidence our clients and industry peers place in us. With 94% of our clients expressing satisfaction—well above the industry average—we remain focused on setting new benchmarks of excellence, helping businesses succeed in reputation, talent acquisition, and growth across the rapidly evolving China market.” 

To further establish its leadership, Ruder Finn has established a new global AI Advisory Council, chaired by Zack Kass, former Head of Go-To-Market at OpenAI, demonstrating the agency’s commitment to driving innovation through AI. As the only public relations firm with an exclusive AI partnership of this nature, the Council is focused on developing and implementing strategies to benefit Ruder Finn’s global clients. By integrating advanced AI capabilities into client offerings, the agency is setting new industry standards, enhancing campaign outcomes through AI-driven insights and efficiencies. 

Beyond the study, Ruder Finn Asia continues to earn recognition through prestigious industry awards. The agency was named “Best Agency: APAC” at the 2024 PRWeek Global Awards, and Asia-Pacific CEO Elan Shou was honoured with the 2024 Gold Standard Award for Professional Excellence. These accolades reaffirm Ruder Finn’s expertise in crafting exceptional content and reshaping reputations through insightful, impactful communication strategies. 

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