Pandan Social, a leading digital marketing agency based in Malaysia, is launching into the new year with commendable momentum.

With its recent acquisition by Ruder Finn, a globally renowned integrated communications consultancy, Pandan Social gains access to boundless opportunities within the RFI (Ruder Finn Interactive) digital marketing ecosystem as well – fueling its efforts to build a future defined by continued success. By fusing the creativity, expertise, and synergy of both, Pandan Social is set to deliver exceptional value, results, and success to its clients.

As 2024 unfolds, Pandan Social continues to secure a string of business wins, all while setting the stage for strategic advancements – effectively cementing itself as a key player within the digital marketing landscape in Malaysia, and across the broader region of Asia.

“2024 marks an exciting chapter for us at Pandan Social. Following our recent acquisition by Ruder Finn, it’s exciting to see the growth trajectory we’re on,“ said Brandon Lee, Co-Founder of Pandan Social.

"At Ruder Finn, we’re committed to exploring what’s next, both for our clients and as part of our growth as an integrated communications consultancy,” says Elan Shou, Global Chief Growth Officer & Managing Director of Ruder Finn Asia. “Embracing Pandan Social into the Ruder Finn team has added an invaluable dimension to our digital expertise, and we’re thrilled to celebrate the successes they’ve already achieved in 2024, while eagerly anticipating their continued expansion.”

Pandan Social offers an extensive suite of services such as digital marketing strategy, social media management, content creation, digital advertising, and influencer marketing to an impressive clientele of renowned brands spanning across Asia and North America. As of today, its active portfolio boasts esteemed brands such as Grab, PAUL, Generali Malaysia, and BonusLink, among others.
In addition to its success, Pandan Social’s team of digital experts has grown significantly to 19. The agency’s expanded structure of strategists and creatives is set to accommodate the increase in the production of TikTok videos – underscoring its commitment and adaptability to staying at the forefront of industry trends.

“We're excited to grow our team with diverse talent. With shared resources and expertise, we'll push creative boundaries and deliver the next level of digital experience," said Eric Sheak, Pandan Social’s Team Lead.

“On top of continuing our industry-leading services for our clients, we’re excited to introduce a slate of AI-driven services in the coming months that will further cement our consultancies as leaders in the market,” added Daniel Woodroof, Co-Founder of Pandan Social.

Pandan Social is poised to embark on an exciting, fruitful journey as part of Ruder Finn’s global initiative to become an AI-enabled creative agency. With new products and services slated for launch by the end of Q2 2024, Pandan Social remains committed to driving innovation and empowering clients to thrive in an ever-evolving digital landscape.

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