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Ruder Finn Asia specializes in PR, digital marketing, and content creation across Asia-Pacific, connecting brands with audiences through innovative solutions. 

Ruder Finn Asia | Leading Communications Consultancy  

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Best Agency in Asia-Pacific

Multi-Market Consultancy of the Year

Asia-Pacific PR Consultancy of the Year

Most Innovative use of Content Marketing

Best Entertainment and Media Sector Campaign

Education

Our Recognition

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At Ruder Finn we are focused on helping organizations reshape the way they do business, go to market and communicate with the people that matter most.


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Imran Qadri, Head, Marketing and PR, Harley-Davidson  

Harley Davidson India chose Ruder Finn Asia for its Corporate Communications and PR mandate this year. One major reason for us to do this is because we found Ruder Finn Asia to be extremely strong in their understanding of our brand DNA, also with a brand like ours and the niche segment in which we operate, an agency needs to deliver both in terms of their industrial expertise as well as their innovation in thinking, we found this kind of right balance in Ruder Finn Asia and now going forward after completing a decade in India, our brand is ready to take the next leap. Hence, we are very confident with our new partner to further strategize and do some ground-breaking work in the field of communications and PR.

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**Comprehensive DEI Strategy Development**
 
We’re excited to announce the launch of our Diversity Communications Practice, a specialized unit that will provide comprehensive diversity, equity, and inclusion (DEI) communications strategies. Our services are focused on four key areas: marketing strategy consulting, purpose-driven communication, employee communications, and crisis management. Our vision is to create a world where DEI is embraced by all companies, and we are committed to achieving this through our customized DEI solutions. 
In recent years, there has been a growing recognition across Asia of the importance of DEI in the workplace. The COVID-19 pandemic has accelerated this trend, emphasizing the need for companies to create a more diverse, equitable, and inclusive workplace culture that can adapt to the changing needs of employees and customers. 
Our DEI practice is designed to support companies across different industries, including but not limited to luxury, finance, healthcare, technology, and retail. We understand that companies in these industries face unique challenges when it comes to DEI, and we have the expertise and experience to provide customized solutions that address these challenges. 
Our team of industry-leading experts boasts a wide range of skills, including reputation management, crisis consulting, employee communications, external media relations, and DEI best practices. Alongside our proven track record, this diversity of expertise gives us a distinct competitive advantage. 
At Ruder Finn Asia, we take pride in our current portfolio of DEI clients, which includes international brands, organizations, and NGOs, such as the Singapore Ministry of Manpower, the 2023 Hong Kong Gay Games and the Hong Kong Women’s Foundation. We have also built strong connections with corporate DEI leads across Asia, senior in-house communicators, and C-suite executives. 
To explore how we can assist you with your DEI communications and marketing needs, please don't hesitate to [**get in touch**](https://www.ruderfinnasia.com/contact) with us to schedule a consultation.

Ruder Finn Asia introduces its Diversity Communications Practice, focusing on inclusive communication strategies.  

Introducing Ruder Finn Asia's Diversity Communications Practice 

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Introducing Ruder Finn Asia's Diversity Communications Practice

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Generation Z, technically defined as those born between 1997-2012, will soon make up the greatest percentage of those in the workforce. Working successfully with Gen Z’s and utilizing their strengths will become a key part of successful communications consultancies.
Nonetheless, there are concerns regarding their arrival in the communications workplace. I wonder where this misjudgment came from. Why should a generation widely known for being creative thinkers, problem solvers and digital natives worry us? 
Is it simply due to the fact that we’re resistant to change? Or could it be the age-old fear of the unknown? Regardless, Gen Z will play an increasingly larger role in communications consultancies as time goes on, so we should accept that the sooner we adapt to the new reality, the sooner we will be able to learn about our changing workspace dynamics.
**Ideas can come from anywhere, not just from the bosses**
Gone are the days when fresh young consultants only looked up to their bosses to learn the ways of the world. Now we look both ways. Considering the concept of reverse mentoring, the older generations, need to accept that they have a lot to learn from Gen Zers.
**It is also okay to say ‘NO’**
Before we enthusiastically nodded at everything thrown our way at work or at home, even when we were mentally exhausted. But, as young minds have shown us, we must chalk out our boundaries when it comes to valuing our mental health. 
**When you are happy first, you can make the world a happier place**
And that brings me to the next lesson the Gen Zers have taught us – the importance of self-care. While we were taught that life is all about getting that corner office and that promotion at any cost, they have taught us that work-life balance is of utmost importance. Rethinking what our institutions can offer to us, their employees, in return for greater efficiency, hard work and new ideas, has reshaped organisations for the better.
**‘I’ in ‘Our’ makes ‘Us’ Succeed**
The allure of this generation is that they have taught us that our uniqueness makes collaboration much more effective. An idea, I must confess, was previously shrouded by rivalry; which often resulted in an unhealthy or unproductive working environment.

**Transparency is the way forward**
These communicators are an outspoken generation. They are willing to share, and so should we. This leads to greater transparency and efficiency at work. 
As Gen Zers enter the communications field, engaging with them may seem daunting. However, if we want to succeed, it is imperative that we come to terms with their values and with them. With the world evolving at a fast pace, there is no escaping the fact that we need to change too. The bigger question is, will we be ready to accept what we need for that change?

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Explore how Gen Z is reshaping communications and what we can learn from this tech-savvy group at Ruder Finn Asia. 

Gen Z in Communications: Lessons for Collaboration  

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Working with Gen Z in Communications: What Can We Learn from One Another

Zack Kass to Chair New AI Advisory Council

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Ruder Finn, one of the world’s largest independent global communications and integrated marketing agencies, today announced that [**Zack Kass**](https://www.linkedin.com/in/zackkass/), former Head of Go-To-Market at OpenAI and a leading force in bringing artificial intelligence to business applications, will chair its new global AI Advisory Council. 
This partnership, exclusive in the PR industry, underscores Ruder Finn’s commitment to leading the global AI revolution in communications. The AI Advisory Council will report to CEO Kathy Bloomgarden and will operate under the day-to-day leadership of CTO & Head of AI, [**Tejas Totade**](https://www.linkedin.com/in/tejastotade/), and Managing Director of Ruder Finn Interactive Asia, [**David Ko**](https://www.linkedin.com/in/davidkoasia/). This newly established council, under Kass’s guidance, will focus on developing and implementing AI strategies to benefit Ruder Finn’s global client base. 
“At Ruder Finn, we believe that a company’s approach to AI – how quickly they learn, integrate, and embrace its potential – will be a key factor in their future success,” said [**Kathy Bloomgarden**](https://www.linkedin.com/in/kathy-bloomgarden-ab22369/), CEO of Ruder Finn. “Zack’s global perspective and deep understanding of AI will be invaluable as we empower our teams and clients around the world to leverage these transformative technologies.” 
Zack Kass is one of the brightest and most experienced minds bridging practical applications for AI in the world today. He brings 14 years of experience in the AI field, having devoted pivotal years at OpenAI and having since advised leaders across Fortune 500 companies to The White House on AI strategies. Ruder Finn’s partnership with Zack is exclusive in the Public Relations industry. 
"The future of communications is inextricably linked with AI, leading to abundant possibilities,” said Kass. “We're on the cusp of unlocking unprecedented creativity, efficiency, and impact in how we connect and communicate. This partnership with Ruder Finn is about empowering businesses to navigate this exciting frontier and leverage AI for meaningful and lasting success." 
The Ruder Finn AI Advisory Council will provide global AI strategies and hands-on guidance, ensuring clients of all sizes are equipped to harness the full potential of AI. Ruder Finn is in the process of finalizing the council’s membership and will announce additional members representing diverse regions and expertise shortly. 
"Our firm is setting a new standard in the industry by integrating advanced AI capabilities directly into our client offerings,” elaborated [**Elan Shou**](https://www.linkedin.com/in/elan-shou-a007244/), Ruder Finn Asia-Pacific Managing Director. “By transforming traditional PR with AI-driven insights and efficiencies, we're not just enhancing campaign outcomes—we're positioning ourselves as leaders in AI-powered communications.”

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Ruder Finn, one of the world’s largest independent global communications and integrated marketing agencies, today announced that Zack Kass, former Head of Go-To-Market at OpenAI and a leading force in bringing artificial intelligence to business applications, will chair its new global AI Advisory Council. 

TRANSFORMATION
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The Latest

Introducing Ruder Finn Asia's Diversity Communications Practice

Introducing Ruder Finn Asia's Diversity Communications Practice

Working with Gen Z in Communications: What Can We Learn from One Another

Ruder Finn Brings on OpenAI Pioneer Zack Kass to Chair New AI Advisory Council

Our Work

Launch in India

Disney+Hotstar

Reaching Communities

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Spotlight on Women in Audio

#AmplifiHer

#HarMobileCardMachine App

Pine Labs

Ola Future Factory

Ola Electric

Our Clients

Our Recognition

Best Agency in Asia-Pacific

Multi-Market Consultancy of the Year

Asia-Pacific PR Consultancy of the Year

Most Innovative use of Content Marketing

Best Entertainment and Media Sector Campaign

Education

Build Your Career
with Us

TRANSFORMATION IS OUR BUSINESS

The Latest

Introducing Ruder Finn Asia's Diversity Communications Practice

Introducing Ruder Finn Asia's Diversity Communications Practice

Working with Gen Z in Communications: What Can We Learn from One Another

Ruder Finn Brings on OpenAI Pioneer Zack Kass to Chair New AI Advisory Council

Our Work

Launch in India

Disney+Hotstar

Reaching Communities

Adobe

Spotlight on Women in Audio

#AmplifiHer

#HarMobileCardMachine App

Pine Labs

Ola Future Factory

Ola Electric

Our Clients

Our Recognition

Best Agency in Asia-Pacific

Multi-Market Consultancy of the Year

Asia-Pacific PR Consultancy of the Year

Most Innovative use of Content Marketing

Best Entertainment and Media Sector Campaign

Education

Build Your Career with Us

TRANSFORMATION
IS OUR BUSINESS

Build Your Career
with Us