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 Lexus Singapore signs retainer with Ruder FinnLexus has signed a 12-month retainer with Ruder Finn for its media communications in Singapore. The luxury arm of Toyota Motor Corporation, it is Japan's largest global selling luxury marque, marketed in more than 70 countries. |
 2011 China Luxury Forecast: Zooming in on China’s New Generation – The Post ‘80s Luxury ConsumerThe report focuses primarily on China's large group of young luxury consumers (significantly younger than their counterparts in the West and even Japan) who are ready to stretch their pockets to buy luxury products. 5 key attributes are : Optimistic, Self Fulfilling, Mainstream, Digital, and Price Sensitive. |
 Ruder Finn Asia and Tsinghua University launch the 3rd Annual CSR Index ReportThe 2011 CSR Index Report, based on a survey of consumers' perception, attitudes and behaviours in the Fast Moving Consuming Goods (FMCG) and Auto Industries, found that consumers would like to see more CSR-orientated commitment. |