B2B MARKETING COMMUNICATION
Today, public organizations and private companies have increased expectations about the benefits of their communications efforts to achieve corporate goals. They want to be more visible; they want to be closer to their audiences and positioned differently from what have, up until now, been programs tied to conventional formulas.
Ruder Finn Asia created Activation, a unique practice and a first in the PR industry, to specifically address the needs of corporations that want durable, creative partnership opportunities to strengthen the emotional link between themselves and their audiences. This new kind of relationship allows clients to reach out to and engage targeted publics and/or markets. For example, besides traditional business functions like conferences, we have seen an unprecedented demand in Asia for a prominent role for arts and culture as a platform for communications. Activation was conceived as a unique practice that could open a special world encompassing a broad, proactive range of platforms for communications, as well as an introduction to strategic partners in the area of arts and corporate social responsibility (CSR).
STRATEGIZING OUR CLIENTS’ BRAND ASSOCIATION
Our corporate clients are receiving an unprecedented number of requests to be associated with events, whether it is speaking opportunities, hospitality or sponsorship. They are confronted with the challenges of identifying the unique proposal that fits best with their strategic business plan to increase their sales, grow their market and get to know their clients better. With a sales and marketing perspective, Ruder Finn Activation has developed an expertise in determining which events your organisation wants your brand to be associated with. We will address all sponsorship requests, write objective reports, provide measurements, and suggest platforms of communication in alignment with your company history and objectives.