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US Bluetooth SIG selects Ruder Finn for major China Portal


The Bluetooth Special Interest Group (SIG), the trade association which promotes Bluetooth® wireless technology, based in USA, has selected Ruder Finn Innovation Studios (RFI) after a comprehensive pitch among agencies. The one year retainer agreement involves design, technical development and construction of the Bluetooth SIG Developer Portal for the China market as well as overall management and maintenance of the site.

The Bluetooth SIG is not new to its target audience in China and the main objectives of this major initiative are to localize the portal to attract and engage Chinese software and hardware developers interested in creating new products with Bluetooth technology. The site will provide them with tools, training and other resources, while cultivating loyalty.

Lori Lee, Bluetooth Marketing and PR Manager for Asia Pacific, said, "I knew Ruder Finn had a global reputation for experienced and professional service. Nevertheless, their solution to my problem exceeded my expectations. Every detail was taken into consideration in their thoughtful proposal. It’s fair enough to say, their overall plan met my company’s demands perfectly."

"This is an incredible coup for RFI since its recent launch in June this year," Elan Shou, managing director and senior vice president of Ruder Finn China, said. "With our global know-how and strength in technology, we will certainly be able to achieve Bluetooth SIG’s objectives in China and more."

About Bluetooth® Wireless Technology

Bluetooth wireless technology is the global wireless standard enabling simple, secure connectivity for an expanding range of devices and serves as the backbone of the connected world. Bluetooth Smart technology, through an updatable platform and low power consumption, creates new application opportunities for the mobile phone, consumer electronics, PC, automotive, health & fitness and smart home industries. With over two billion devices shipping annually, Bluetooth is the wireless technology of choice for developers, product manufacturers, and consumers worldwide. Backed by industry leading companies, the Bluetooth SIG empowers over 20,000 member companies to collaborate, innovate and guide Bluetooth wireless technology. For more information, please visit www.bluetooth.com.


About RFI Studios:

RFI Studios offers clients a unique competitive advantage; an independent, acclaimed digital shop that leverages the power of a storied global PR institution. As an independent agency, we have the economic flexibility to build a diverse team of creative individuals who contribute unique cultural experiences to an idea-lab culture.

In 1999, Ruder Finn was one of the first agencies to establish an in-house, full-service digital practice. Today, this practice has evolved into the award-winning, full service digital marketing shop, RFI Studios.

RFI is anchored in rigorous user experience research and we execute based on real-time metrics. Our technology solutions are simple and elegant and built to scale across current and emerging platforms. Our roots as an interactive build shop ensure that we adhere to processes that deliver flawless execution and client service. RFI Studios Website: www.rfistudios.com.cn

About Ruder Finn:

Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai, Bangalore and New Delhi in Asia. Through these offices, and our affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. For 65 years, the Ruder Finn name has been synonymous with excellence in communications. Ruder Finn’s global strategic focus is on four operational pillars which constitute the core of our growth – Health & Wellness, Corporate & Public Trust, Global Connectivity and Life+Style.

In Asia, Health & Wellness includes AbbVie, Daiichi Sankyo, Galderma, Merck Serono, and Sanofi. Corporate & Public Trust includes L’Oréal, Michelin, ABB, Boeing, Bosch, Volkswagen, CITIC Bank, Singapore EDB, Visa, Omron and Carlsberg. Life+Style includes luxury brands like Cartier and Vacheron Constantin from the Richemont Group, Givenchy and Moet Hennessy premium brands from the LVMH Group, as well as Hermès, Bang & Olufsen, Bentley, Breitling, Longchamp, Lexus, Tod’s Group, DFS Group, and the Jumeirah Group. Global Connectivity includes DHL, Emirates, Beechcraft, IEEE and Contact Singapore. Those four pillars are supported by award-winning divisions such as RFI (focusing on Interactive, Social Media and ePR), CSR, Activation, Arts & Culture and INSIGHT which provides training as well as research on trends, producing the annual China Luxury Forecast and other publications. For more information on Ruder Finn, please visit www.ruderfinn.com orwww.ruderfinnasia.com, or our Chinese website http://cn.ruderfinnasia.com