Shanghai. China Xintiandi, investor, operator and manager of premium commercial properties in China, has appointed Thunder Public relations as its digital communication partner. The one-year retainer will cover digital marketing services and strategic counsel for the SNS platforms of the iTianDi Project. Thunder, a sister company of Ruder Finn Asia, will be responsible for the repositioning of the official WeChat account ,as well as providing material, planning and creating contents throughout the year.
A subsidiary of Shui On Land, China Xintiandi owns quality assets across retail, office, hotel and entertainment properties. The company contributes to nurturing vibrant communities and commercially thriving districts, embodying the spirit of ‘live, work and entertainment’. The iTianDi Project principally works on the membership program of China Xintiandi, which aims to build an online social platform to provide convenience and beneficial treatment for all customers.
Sharon Zhang, Assistant General Manager of Customer Relationship Management and Digital Marketing of China Xintiandi, said: “We are delighted to work with Thunder, which has rich experience in Public Relations and always brings creativity to face the ever-changing digital revolution. I have confidence that Thunder will help us to re-profile the iTianDi Project and provide a convenient, effective and intelligent shopping experience for our customers, aiming to build a dynamic community for the membership so as to optimize the conversion from digital channels to store sales.”
“The iTianDi retainer win is a great privilege and an incredible opportunity to work together with China Xintiandi. With our joint efforts, we will leverage different multimedia channels to improve the service quality of iTianDi platforms and further establish a strong awareness and brand loyalty,” Jefferson Hou, General Manager of Thunder Shanghai, said. “In today’s fast-developing digital social media environment, many companies are eager to engage with their customers in a timely and more frequent way. This win will also enhance our strength in the property sector and in digital communications.”
In the past two years, Thunder has won several clients in the property sector, gaining them extensive experience and expertise in this field.