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Thunder Communications Selected by Four Seasons as PR Agency of Record in China

2011-03-24

Four Seasons Hotels and Resorts has selected Thunder Communications, sister company of Ruder Finn, as its Agency of Record in China. Thunder will focus on building brand awareness, key message development and strategic PR projects, including new openings and campaign support for Four Seasons.

Previously, Thunder worked with Four Seasons on its Chinese luxury lifestyle microsite launch in February 2012. This tailor-made online magazine is unprecedented in the hospitality industry in China.

Based in Toronto, Canada, Four Seasons Hotels and Resorts currently has 86 properties in 35 countries and more than 50 projects under development. Four Seasons entered the Chinese market in 2002 with the opening of Four Seasons Hotel Shanghai. Since then, it has added hotels in Hong Kong, Macau, and most recently on the shores of West Lake in Hangzhou. Two additional properties are expected to open this year in Guangzhou and Shanghai at Pudong, with a dozen more currently in advanced stages of development.

"It is a privilege for us to work with such an exciting and prestigious new client," Tracy Tong, Founder and General Manager, Thunder Communications, said. "This win reaffirms our experience and knowledge in the fast growing luxury, travel and hospitality industry in China."

About Four Seasons

Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. ?From elegant surroundings of the finest quality, to caring, highly personalized 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture is personified in its employees – people who share a single focus and are inspired to offer great service. Founded in 1960, Four Seasons has followed a targeted course of expansion, opening hotels and residences in major city centres and desirable resort destinations around the world. Currently with 86 properties in 35 countries, and more than 50 projects under development, Four Seasons continues to lead the hospitality industry with innovative enhancements, making business travel easier and leisure travel more rewarding. ?For more information on Four Seasons, visit http://press.fourseasons.com; ?For more information on Life by Four Seasons, the exclusive tailor-made online magazine specially designed for the Chinese luxury lifestyle, visit http://www.lifebyfourseasons.com/

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Thunder Communications based in Shanghai, was founded in 2001 and joined the Ruder Finn Group in 2011. A reputable consultancy for integrated communications and planning, event management, brand building and marketing, Thunder provides innovative and strategic communications programs for clients such as Four Seasons, ?Harry Winston and Forbes Travel Guide. In the past, Thunder has also worked with prestigious companies such as the European Food Association, Volvo, Mercedes Benz, Bosch, Intel, Siemens, Bayer MaterialScience, Villeroy & Boch and was event management partner for the Special Olympic International Torch Run;. For more information, please visit www.thunderpr.com.cn

Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai and New Delhi in Asia.? Through these offices and our affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organizations.? For more than 60 years, the Ruder Finn name has been synonymous with excellence in communications. For more information on Ruder Finn, please visit www.ruderfinn.com or www.ruderfinnasia.com, or Chinese website?http://cn.ruderfinnasia.com