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Textron Aviation selects Ruder Finn as its Media Communications Agency


Beijing, China  Textron Aviation Inc., the world’s leading general aviation company and home to the iconic Beechcraft, Cessna and Hawker brands, has appointed Ruder Finn as its PR agency in China. Ruder Finn is charged with providing media communications, event management and strategic counsel for Textron Aviation.

In 2011-2012, Ruder Finn was the PR agency for Hawker Beechcraft. Ruder Finn also provided services for Beechcraft at the 2013 Asian Business Aviation Conference & Exhibition (ABACE) and China International General Aviation Convention (CIGAC) before its acquisition by Textron Inc. in March this year. In April this year, Ruder Finn provided project-based PR service for Textron Aviation at 2014 ABACE.

This year’s ABACE was Textron Aviation’s debut in China but aircraft manufactured by Cessna and Beechcraft have been operating in China for more than 30 years. Textron Aviation is committed to taking a leadership role in the development of general aviation in China. Since 2003 when the restrictions on private ownership of airplanes were lifted, there has been a strong demand for the further development of general aviation. In China’s 12th Five-Year Plan for 2011 to 2015, it was announced that China would promote the private aviation industry.

“Ruder Finn is excited to have the opportunity to work with Textron Aviation and continue to contribute to the dynamic development of general aviation in China. This relationship further validates our strong presence in the aviation sector and corporate practice,” Paul Yang, General Manager of Ruder Finn Beijing, said. “We are confident our expertise will showcase Textron Aviation’s presence in China and further enhance its competiveness and influence in the region.”


About Ruder Finn, Inc.

Ruder Finn, Inc. is one of the world’s largest independent public relations agencies with dual headquarters in the U.S. and China. Founded in 1948, Ruder Finn serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. The agency is organized around four strategic pillars that reflect its core areas of expertise: Health & Wellness, Corporate & Public Trust, Technology & Innovation, and Consumer Connections. Key offerings include corporate reputation and media counsel, executive thought leadership, financial communications, employee engagement and internal communications, and crisis and issues management. RFI Studios, the agency’s full-service digital practice, leads the industry in designing and developing internal collaboration platforms, building conversations and communities around brands, and staying top-of-mind in the world of mobile applications. In 2013, Ruder Finn won the gold as the Global Agency of the Year (Multinational Practice) at the Bulldog Stars of PR Awards. For more information, visit www.ruderfinn.com.

Ruder Finn Asia

In Asia, Health & Wellness includes Daiichi Sankyo, Galderma, Merck Serono, Roche, Sanofi and Varian. Corporate & Public Trust includes L’Oréal, Michelin, ABB, Boeing, Bosch, Volkswagen, CITIC Bank, Singapore EDB, Omron and Carlsberg. Life+Style includes luxury brands like Cartier and Vacheron Constantin from the Richemont Group, and Moet Hennessy premium brands from the LVMH Group, as well as Hermès, Bang & Olufsen, Bentley, Breitling, Longchamp, Lexus, Tod’s Group, DFS Group, and the Jumeirah Group. Global Connectivity includes DHL, Emirates, IEEE and Contact Singapore. Those four pillars are supported by award-winning divisions such as RFI (focusing on Interactive, Social Media and ePR), CSR, Arts & Culture, Activation and INSIGHT which provides training as well as research on trends, producing the annual China Luxury Forecast and other publications. For more information on Ruder Finn Asia, please visit www.ruderfinnasia.com, or our Chinese website http://cn.ruderfinnasia.com