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Suntec City Mall PR retainer goes to Ruder Finn


Ruder Finn has won a retainer from ARA Trust Management (Suntec) Limited, the Manager of Suntec Real Estate Investment Trust ("Suntec REIT"), for the repositioning of Suntec City Mall, and has been charged with developing and implementing the communications strategy and media relations.

Suntec City is one of the largest commercial developments in Singapore. Opened 17 years ago, it is a landmark in Singapore, especially in the Marina Bay area. Suntec City, comprise approximately 2.2 million square feet and 855,000 square feet of prime office and retail spaces respectively, as well as approximately 1 million square feet of convention and exhibition space . Suntec City Mall, one of the largest malls in the city, is currently undergoing a $230 million Asset Enhancement Initiative (AEI). The asset enhancement works began in June 2012 and will involve three phases. Phase 1 is target to open by May 2013. Phases 2 and 3 are targeted to open in the fourth quarter of 2013 and 2014 respectively.

Susan Sim, the CEO of APM Property Management, the Property Manager of Suntec City Mall, said, "Suntec City was the first development to establish itself in the Marina Bay area. Over the years, the precinct has undergone several changes. It is now time for us to remake ourselves to prepare for the Mall’s next phase of growth. We believe Ruder Finn, with their long-term experience and expertise, understands our vision and will provide the right communications programme to help us reach out to our stakeholders."

"Suntec City has been a hallmark of Singapore’s economic success in the 1990s and we are extremely proud to be involved in bringing Suntec City Mall to its next phase of growth," Yu Poh Leng, Vice President and General Manager, Ruder Finn Singapore, said. "The Ruder Finn team has the breadth and depth of experience to provide counsel on developing and managing multi-faceted communications programmes to meet the needs of clients such as Suntec REIT."


Listed on 9 December 2004, Suntec REIT holds properties in Suntec City, Singapore’s largest integrated commercial development (including one of Singapore’s largest shopping mall), Park Mall, a one-third interest in One Raffles Quay, a one-third interest in Marina Bay Financial Centre Towers 1 and 2 and the Marina Bay Link Mall, and a 60.8% interest in Suntec Singapore International Convention & Exhibition Centre. Its aim is to invest in income-producing real estate which is primarily used for retail and/or office purposes. Suntec REIT is managed by an external manager, ARA Trust Management (Suntec) Limited. For more details, please visit www.suntecreit.com.

Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai, Bangalore and New Delhi in Asia. Through these offices and our affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. For more than 60 years, the Ruder Finn name has been synonymous with excellence in communications. Ruder Finn’s global strategic focus is on four operational pillars which constitute the core of our growth – Health & Wellness, Corporate & Public Trust, Global Connectivity and Life+Style.

In Asia, Health & Wellness includes GE Healthcare, Mead Johnson, Novartis, Pfizer, Roche, Sanofi and Weight Watchers. Corporate & Public Trust includes L’Oreal, Founder Group, Michelin, Boeing, Bosch, Volkswagen, Citic Bank, Singapore EDB, Visa, LANXESS, Amazon, Omron and Carlsberg.. Life+Style includes luxury brands like Cartier from the Richemont Group, Givenchy from the LVMH Group, as well as Hermes, Bang & Olufsen, Lamborghini, Lexus, Tod’s Group, Breitling and the Jumeirah Group. Global Connectivity includes DHL, Emirates, Hawker Beechcraft, IEEE and Contact Singapore. Those four pillars are supported by award-winning divisions such as RFI, focusing on Interactive, Social Media and ePR and INSIGHT which focuses on research and trends, producing the China Luxury Forecast and the CSR Index with Tsinghua University. For more information on Ruder Finn, please visit www.ruderfinn.comor www.ruderfinnasia.com, or Chinese website http://cn.ruderfinnasia.com