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Shruti Das to Head Ruder Finn Technology Practice in Asia


Asia. Ruder Finn has promoted Shruti Das to the role of Technology Lead for Asia. Ruder Finn’s Technology practice has been growing rapidly, both globally and in Asia, with an increasingly impressive roster of clients, including global tech companies and start-ups. To support this momentum, Ruder Finn saw the need for senior client stewardship to accelerate the regionalization of the practice in ways that benefit both current and future clients.

A Ruder Finn Delhi employee for more than five years, Shruti will be an integral part of the global technology team and will assist in streamlining information sharing with Ruder Finn in US, Europe, South East Asia and China. Working closely with Robin Kim, Executive Vice President, Managing Director of Global Technology, and with the Technology team in the US and Europe, Shruti will centralize information and leverage expertise from across the network, as well as impart her diverse experience in the tech sector to colleagues to strengthen the practice in Asia.

Shruti brings with her more than 13 years’ experience in promoting and protecting technology brands and corporate reputation for industry leaders. She joined Ruder Finn India in 2010 and has been instrumental in developing expertise within the Ruder Finn technology team to leverage trending topics such as Cloud adoption, digitization of countries and Smart Cities. With this knowledge pool and smart storytelling techniques, the Ruder Finn team has helped clients across sectors to transform, using technology at its core. Shruti has been able to grow client mandates across the region and has kept attrition to zero in this sector, with some relationships spanning the five years since the inception of Ruder Finn India. In recent months, the team has worked with diverse clients including Cisco, USGBC (US Green Building Council), edX (a MooC provider, founded by Harvard and MIT), Barracuda (a storage and Security solutions company) and IEEE, to ride the wave of Digitization and Smart Cities in India. Shruti has also managed communication mandates for major organisations including Microsoft, Oracle, NetApp, Google, Cisco and Airtel.

”Ruder Finn Asia has been making major inroads in the tech sector across Asia. We specialize in communications across key verticals in the technology sector — a key competency in an era where every company is a technology company, and vertical depth is a differentiator,” the Chairman of Ruder Finn Asia, Jean-Michel Dumont, said. “Shruti’s expertise and drive are formidable and she will be a great bridge for our global cross-office collaborations in this exciting climate.”

Shruti Das said: “Technology brands have always been fascinating to me and now, with all the global brands or even cities looking to transform themselves by leveraging the power of technology, this space promises to be even more interesting.”

Over recent years, Ruder Finn’s work in technology has grown rapidly and has received industry-wide recognition and awards. In 2014, Ruder Finn Global hired tech expert, Robin Kim, as Executive Vice President, Managing Director of Global Technology to assist in the development and expansion of the global technology practice. In the same year US magazine O’Dwyer’s ranked Ruder Finn as one of the top 10 technology PR firms. Ruder Finn was named global tech agency of the year by the Bulldog Reporter in 2015. With a focus on business transformation and a deep understanding of the digitization of everything, Ruder Finn partners with both soon- to-be-discovered startups and global technology powerhouses. Tech is ingrained across all Ruder Finn’s practices, from Healthcare to Digital.

Recent notable achievements includes the launch of the first Virtual Reality professional camera, the first live stream concert in VR, and the latest brand activation for McDonald’s imlovinit24 (24 global events in 24 markets in 24 hours), to authentically engage with customers in new ways.

The agency also launched a new specialized offering dedicated to helping companies engage both current and prospective technology-focused employees. RF TechTalent, a newly formalized suite of services, provides clients with the platforms and tools to identify, recruit, develop, and retain technology talent needed to launch business transformations, from developers and engineers to project managers.

Beyond client work, Ruder Finn expanded its tech expertise with the launch of a proprietary IP tool in Asia that adopts new technologies to support client needs. SONAR is a social media crisis simulation platform, that allows clients to experience fast-moving social media issues in real-time – providing a multi-language, multi-channel platform, specifically for the Asia market.