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Ruder Finn Wins Wildlife Reserves Singapore Retainer


Agency is tasked to raise awareness of WRS parks in China, India, and Malaysia

Ruder Finn – has won the Wildlife Reserves Singapore (WRS) retainer after a pitch among local and international agencies. The one year retainer includes the award winning parks Singapore Zoo, Night Safari and Jurong Bird Park, and their newest addition, River Safari.

Ruder Finn’s focus is on raising awareness of the four WRS parks in China, India, and Malaysia, and in developing communications strategies that would sustain interest in the international and domestic markets. The scope of service covers counsel, strategy development and media relations outside Singapore.

WRS is the holding company of the Singapore Zoo, Night Safari, Jurong Bird Park and River Safari. Together, the four parks play host to some 3.7 million visitors a year. WRS is dedicated to the management of world-class leisure attractions that foster conservation and research while educating visitors about animals and their habitats.

"WRS has an interesting journey ahead of us. With the introduction of River Safari, we have to ensure we develop and implement an effective communications programme that would generate excitement in our latest attraction while ensuring sustained coverage for our other parks. Ruder Finn has demonstrated they understand our vision and we look forward to jointly developing and implementing the right communications programme required by our four parks," said Ms Isabel Cheng, Chief Marketing Officer, Wildlife Reserves Singapore.

Ruder Finn team has been involved in key projects such as the soft launch of River Safari in March 2013, the launch of the new Frozen Tundra exhibit and celebrating Singapore Zoo’s 40th Anniversary.

"We are honoured to have been selected to work with WRS as their communications partner. The team make-up has been extremely critical – we have members that are not only passionate about wildlife, nature and conservation but also have the experience in developing and executing campaigns that meet our client’s needs," said Ms Yu Poh Leng, General Manager, Ruder Finn Singapore.

Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai, Bangalore and New Delhi in Asia. Through these offices, and our affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. For 65 years, the Ruder Finn name has been synonymous with excellence in communications. Ruder Finn’s global strategic focus is on four operational pillars which constitute the core of our growth – Health & Wellness, Corporate & Public Trust, Global Connectivity and Life+Style.

In Asia, Health & Wellness includes AbbVie, Daiichi Sankyo, Galderma, Merck Serono, and Sanofi. Corporate & Public Trust includes L’Oréal, Michelin, ABB, Boeing, Bosch, Volkswagen, CITIC Bank, Singapore EDB, Visa, Omron and Carlsberg. Life+Style includes luxury brands like Cartier and Vacheron Constantin from the Richemont Group, Givenchy and Moet Hennessy premium brands from the LVMH Group, as well as Hermès, Bang & Olufsen, Bentley, Breitling, Longchamp, Lexus, Tod’s Group, DFS Group, and the Jumeirah Group. Global Connectivity includes DHL, Emirates, Beechcraft, IEEE and Contact Singapore. Those four pillars are supported by award-winning divisions such as RFI (focusing on Interactive, Social Media and ePR), CSR, Arts & Culture and INSIGHT which provides training as well as research on trends, producing the annual China Luxury Forecast and other publications. For more information on Ruder Finn, please visit www.ruderfinn.com or www.ruderfinnasia.com, or our Chinese website http://cn.ruderfinnasia.com.