The 2018 Asia-Pacific SABRE Awards ceremony took place on 11th September in Singapore. The Sabre Awards are organized by The Holmes Report, the authoritative voice of the global public relations industry. As the world’s largest PR Awards, the SABRE Awards are dedicated to benchmarking the best PR work from across the globe.
Ruder Finn Asia won three Gold Awards from seventeen finalists at Asia Pacific SABRE Awards. RFA also won a Gold Award and two Certificates of Excellence in the In2 SABRE Awards, which recognize excellence in multimedia content creation.
In addition, Shanghai Disney Resort, one of Ruder Finn’s major clients, won the Diamond SABRE Award—Company of the year. This award recognizes a corporation that has embraced public relations as a key management discipline and demonstrated that public relations has made a significant contribution over the course of the year to its overall performance.
Ruder Finn was also shortlisted in The Holmes Report: Asia-Pacific PR Consultancies of the Year for 1) Asia-Pacific Regional Consultancies of the Year (Midsize), 2) Greater China Consultancies of the Year and 3) Asia-Pacific Digital PR Consultancies of the Year.
Elan Shou, Regional Director of Asia, Executive Senior Vice President and Managing Director, Greater China, Ruder Finn said: “With the emerging technologies today, communications is constantly evolving. However, the core of public relations will not change. As a global communications consultancy that integrates strategic consulting, creativity, advertising, integrated marketing, and data technology, Ruder Finn always strives for innovation and breakthroughs, continuously improving the company’s comprehensive strengths, and providing customers with leading and quality services.”
A complete list of winners follows:
DIAMOND SABRE AWARDS
COMPANY OF THE YEAR
Shanghai Disney Resort（Agency: Ruder Finn）
GOLD SABRE AWARDS
PRACTICE AREAS: EMPLOYEE COMMUNICATIONS
METRO Calendar Connects every employee on WeChat—METRO with Ruder Finn China
“Find What Matters” A New Creative Brand Communications Platform for Consumer Engagement by Hennessy—Moet Hennessy Diageo with Ruder Finn China
Mercedes-Benz Star Fund World Heritage Sites Sustainable Livelihood Project—Mercedes-Benz China (Beijing Mercedes-Benz Sales Service Co., Ltd.) with Ruder Finn Asia Limited
IN2 SABRE AWARDS
BEST USE OF GLOBAL SOCIAL NETWORKING PLATFORMS
Porsche boldly uses LinkedIn as its corporate communications platform—Porsche LinkedIn with Ruder Finn China
CERTIFICATES OF EXCELLENCE
BEST USE OF ASIAN SOCIAL PLATFORMS
Vinda Group launches unique ‘Vindapedia’ for Employees—Vinda with Ruder Finn China
BEST IN REAL-TIME ENGAGEMENT
McDonald’s FIFA World CupTM Campaign—McDonald’s with Ruder Finn China