24 May 2017, INDIA: In a move to expand its business portfolio in India, Ruder Finn has won three key communication mandates for LEE, Lowe’s India and WeWork. These wins come after a series of multi-agency and competitive pitches. Through these wins, Ruder Finn will be rolling out their integrated communications mandate for these three internationally acclaimed brands.
Lee is one of the world’s most iconic signatures of quality, innovation and craftsmanship in the world fashion scene over the last 128 years. Lee has demonstrated an undying passion for innovation, and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant. Commenting on the appointment of Ruder Finn, Sharad Walia, General Manager – Lee India says, “We are happy to be associated with an organization which is ready to face new challenges every day. For an innovative lifestyle brand like us we were looking for a communications partner who would co-create focused communication with us and with Ruder Finn, we found just the same!”
Sreedhanya Shanmughan, Corporate Communications, Lowe’s India added, “For us it was all about finding a consultancy that understands us in all aspects, right from our communications mandate to any other requirements we would have and advise us on the same. The idea was to work with a competitive team and Ruder Finn’s proposal was the choice for us. Lowe’s India is the global in-house center for Lowe’s Companies Inc. and is based out of Bengaluru, India. With over 700+ employees, Lowe’s India focuses on technology, analytics and shared services. Technology teams support e-commerce, mobile, infrastructure and corporate systems that enable various functions such as supply chain, distribution, corporate services etc. Analytics teams enable in making data-driven decisions in merchandising, store operations, finance and supply chain.
Karan Virwani, Director – WeWork India said, “WeWork is a young brand spreading the ideology of Do What You Love! With Ruder Finn, we found that they are a young and global brand which reflected in their communications approach and matched our expectations.” WeWork is a platform for creators, providing more than 100,000 members around the world with space, community, and services through both physical and digital offerings. WeWork currently has more than 143 physical locations in more than 44 cities and 15 countries around the world.
Commenting on the wins Radha Roy, Country Head – India, Ruder Finn said, “It’s a great opportunity for us to work with such esteemed and reputed clients. At Ruder Finn, we aim to deliver meaningful, measurable campaigns through insights and data-driven storytelling”
Divya Narayan, Branch Head – Bangalore, Ruder Finn, said, “It’s an exciting phase for us as we continue to strengthen the south India operations at Ruder Finn. These wins are a testament of our new age communications approach, which is not just limited to traditional PR. We wish to engage with clients and drive campaign’s which are in sync with their current requirement and needs”.