Singapore. Ruder Finn won two gold and three silver awards for two eCommerce start-up clients at the fourth annual Mob-Ex Awards held at the Pan Pacific Singapore yesterday evening. The Mob-Ex Awards reward leading organisations that have pushed their limits and achieved success on mobile platforms, through sound and innovative mobile marketing strategies. This year is the first time since the their inception in 2013 that the Awards have included Southeast Asia, South Asia and ANZ regions and new categories, including team prizes.
Ruder Finn was the only PR agency winning at the Mob-Ex Awards, which mainly target digital companies and major advertising conglomerates. With five Awards, Ruder Finn was tied in second place on the night with a major advertising agency. HappyFresh, Asia’s leading online grocery company, won Gold for Best Solution – mCommerce and two Silvers for Best Campaign – CRM Loyalty and Engagement and Best Campaign – Mobile Launch /Re-Launch. Grab, Southeast Asia’s leading ride-hailing company, won gold for Best Campaign – Mobile Launch /Re-Launch and silver for Best Campaign – Consumer Brand."
“These awards wins reflect Ruder Finn’s transformation to include digital in all our communication plans. This has been progressively initiated across the whole organisation in recent years,” Jean-Michel Dumont, Chairman Ruder Finn Asia, said. “We are proud to have won on digital strategy and execution, competing against corporations and advertising and specialist digital agencies.”