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Ruder Finn selected by Generator, Europe’s fastest growing hotel brand, for two Greater China retainers


Generator, voted one of Fast Company’s Most Innovative Companies, has appointed Ruder Finn in Hong Kong for both its Greater China communications and Asia social media channels.
One of Europe’s fastest growing hotel brands, located in the most central locations across Europe and the US, Generator combines award-winning interior design, affordable luxury rooms and unique social events for both travellers and locals.

This is the first time Generator is establishing a presence in Greater China at a time in which more Chinese millennials are looking for unique experiences in their travels abroad. For the communications retainer, Ruder Finn will be looking to enhance brand awareness and drive sales in Greater China. For the social media retainer, Ruder Finn will develop content and establish Generator’s social media presence in Greater China, enhance awareness and drive room bookings for Chinese tourists travelling to Europe.

“This is one of the most exciting companies coming into Greater China, targeting the perfect audience to experience their unique offers. Each of Generator’s hotels have something special that sets them apart. From day one, there was a strong rapport and my team is thrilled to work with Generator,” General Manager of Ruder Finn Hong Kong, Paul Yang, said.

“Generator is for the explorers and the thrill seekers, for the ones who can’t wait to discover something new, and also for people looking for a little peace and quiet. In 14 cities you can stay in the best locations and connect with like-minded travellers. I am confident Ruder Finn will reach the right audience for us. We look forward to working closely with the team,” Chief Marketing Officer of Generator, Jason Rieff, said.

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