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Ruder Finn Ranked No. 1 by China Client-side Marketers for Contribution to Business Growth; Firm Scores Four No. 1 Rankings in 2017 Benchmark R3 Research, Stands No. 2 Position in China for Client Satisfaction


Shanghai – Ruder Finn Asia (www.ruderfinnasia.com) reported today that the integrated communications consultancy received four No. 1 rankings in China in the R3 Worldwide China 2017 PR Scope Research (www.rthree.com). R3 research is a widely recognized industry benchmark, and in the latest report revealed that between 2015 and 2017, Ruder Finn jumped from fourth to second place across China for client satisfaction – achieving record levels of awareness among clients for strong client service and media relations.

Ruder Finn was ranked by client-side marketers as the No. 1 communications firm in China across the categories of “Positive Contribution to Business Growth”, “Social Buzz and Crisis Management”, “Transparent Financial System and “Clear Project Management”, including detailed project timelines, milestones, follow-ups and cost breakdowns for clients, per the R3 Worldwide study.

“We surveyed 155 client-side marketers who make decisions on hiring and managing public relations firms throughout China,” said Sabrina Lee, Managing Director of R3 China. “Ruder Finn China earned outstanding reviews among these marketers, and scored highly among the added-value categories in our survey. Ruder Finn ranked highly with clients in categories that evaluated measurable business impact, creativity, transparency and effectiveness. Regardless of size, no firm has matched Ruder Finn in terms of client satisfaction and endorsement in our survey. Ruder Finn continues to grow its footprint in China through client awareness and engagement, and we believe that 2017 will be another milestone year for the agency.”

The latest R3 study revealed nearly 90% of Ruder Finn’s China clients were satisfied with the communications consultancy’s service and counsel. Marketers reported that they would include Ruder Finn on a short list of agencies to use in China due to positive previous relationships with the firm, Ruder Finn’s solid reputation and the firm’s strong execution. Survey respondents also ranked Ruder Finn highly in the categories of “Account Service”, “Value for Money”, “Senior Management Involved on the Account”, “Understanding Client’s Business”, “Sensitivity to the Market” and “Effective Campaign.” The R3 Worldwide China 2017 PR Scope Research polled marketers across Shanghai, Beijing and Guang Dong that are responsible for managing agency relationships.

Elan Shou, Executive Vice President and Managing Director of Ruder Finn Greater China said today, “Ruder Finn China continues to grow and build upon our market leadership position in the areas that are crucial to clients’ business needs in Greater China. Our client portfolio is rapidly expanding, and we expect 2017 to be another record-breaking year in terms of the breadth of our client portfolio, and in client satisfaction with our services.”

Jean-Michel Dumont, Chairman of Ruder Finn Asia said, “China remains one of the firm’s strongest and most important growth markets. Our sister brands, RF Thunder and RFI Studios, have helped our expansion in Greater China, and increased our digital offerings. We continue to strive for delivery of the best counsel and services that will help our clients achieve their business objectives in Greater China in 2017.”