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Ruder Finn Launches RiskSTAT Reputation Risk Management System


Ruder Finn today launched its new RiskSTAT reputation risk management system to help corporations rapidly enhance their level of preparedness in the face of evolving risks to share price, revenues and reputation. RiskSTAT is a secure, cloud-based resource that allows organizations to identify potential risks in real time, assess and predict their potential impact, and facilitate a fast, seamless response.

RiskSTAT has three tiers of activation. First, Ruder Finn customizes risk management protocols based on client needs, identifying obvious and non-obvious reputation risks with associated decision-making and response guidelines. Using real-time sentiment analysis from the social and dark web, Ruder Finn helps clients identify issues at the earliest possible stage.

Second, the customized protocols are integrated into a dedicated client smartphone App (iOS and Android) that allows users to produce real-time reports and send images, video and other relevant materials from the field to designated crisis team members. User-friendly, intuitive and secure, the RiskSTAT App allows data-gathering from anywhere in an organization with immediate situational review and decision-making by the central risk management team. Cloud-based, with secure, end-to-end encryption, the RiskSTAT App ensures issues, developments, decisions and communications are dynamically updated for the crisis team, removing the need for outdated, paper-based manuals.

Third, the Ruder Finn team onboards team members through an immersive, three-dimensional crisis simulation, using its proprietary, industry-recognized SONAR platform to test every aspect of the RiskSTAT system.

Charles Lankester, EVP, Global Reputation & Risk Practice, Ruder Finn said today, “We have seen an extraordinary series of high profile crisis situations in the past twelve months where, time after time, senior management were widely criticized for poor crisis management capabilities. Yet in many cases, these were organizations that likely had crisis management policies in place and were confident they had been tested. The problem? Reputation risk management is too often a box-ticking exercise. Real capability is not embedded in an organization. When faced with a full-scale issue, management teams often discover the planning they have in place is close to worthless. The RiskSTAT solution is fast, effective and action-oriented, designed to identify gaps and propose practical, workable, real-world solutions.”

David Ko, SVP of RFI Studios Asia, the digital division of Ruder Finn, added, “RiskSTAT is the result of years of crisis management expertise and learning distilled into an actionable, high value system, updated for the social media era on behalf of clients. The simple facts are these: reputation is now a primary global business risk but most companies are unprepared and under-resourced in the event of a problem. In many organizations, there is an illusory perception that crisis management resources, teams and protocols are in place when the reality is the direct opposite. RiskSTAT can paint a highly accurate picture of what risk management elements and assets are present and what are missing. This work also incorporates a significant predictive component, identifying potential areas for future concern and pre-emptive strategy and planning.”

RiskSTAT is the first of a suite of enterprise-wide, crowd-sourcing tools being developed by Ruder Finn and RFI Studios. Kathy Bloomgarden, CEO of Ruder Finn, said, “Developing client Apps that make employee and customer engagement more mobile means we can offer an array of exciting new communications opportunities to organizations. We will deliver active listening, influencer- and idea-mapping as well predictive and prescriptive analytics. This will not only help organizations manage future risks, but will also provide employee engagement insight and opportunity as well as smart monitoring and enhancement of the customer experience.”

For more information, see a video demonstration here: