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Ruder Finn hires Antoine Monod to head newly created Sales and Marketing Activation Division


Ruder Finn has hired Antoine Monod as Director, Sales and Marketing Activation Division, a newly created role believed to be unique in the PR industry. The role has been created to answer the needs of corporations that are increasingly looking at strong and creative partnership opportunities to reach out to their audiences. International and local companies frequently search for suitable partners and sponsors but often do not have the right access or connections.

Antoine, based in Singapore and reporting to Jean-Michel Dumont, Ruder Finn Asia’s Chairman, will work with teams across Asia Pacific to identify the right platforms for existing and new clients. He will also assist in shaping the partnerships, ensuring both sides enjoy benefits beyond mere financial sponsorship. To support his efforts, Antoine will tap into the Agency’s diverse network of contacts and partnerships, as well as into Ruder Finn’s Arts & Culture practice, the oldest and largest global arts practice within an international PR network. This experience and extensive network allows Ruder Finn to meet the needs of their clients by reaching out to the right partners, being involved at the point of connection and in a position to develop stronger communication plans around those partnerships.

During his 15 years in Asia, Antoine has worked for large corporations, including BNP-Paribas and Alcatel, as well as for smaller cultural businesses such as Alliance Française and Editions Didier Millet. His expertise covers a range of areas including writing a paper on the Protection of the Minority Shareholders in English Law, giving a series of conferences on the Birth of Modern Art in France and organising the launch of the "One Touch" handphone in Singapore. He also set up Singapore’s first Green Committee for publishers, putting in place CSR processes that combine ecological values with economic realities.

In his later roles, he has set-up sales and marketing departments to support revenue growth. While multiplying sales channels, Antoine led multicultural teams to success through challenging economic environments. His innovative sales campaigns and his energy have brought a number of cultural projects to fruition while offering the right communication platforms for the partners, such as luxury companies, banks and airlines.

"In recent years, I have witnessed an increasing demand for using arts and culture as a platform for communications in Asia. This adds to traditional business functions such as conferences. With his experience and expertise, I am sure that Antoine will add significant value to our clients and further strengthen Ruder Finn offering," Jean-Michel Dumont, said.

"It is with great pleasure that I am joining Ruder Finn. Our common interest in the arts and culture is a perfect fit, and will bring value to our clients in terms of communication and brand awareness", Antoine Monod, said.

Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai, Bangalore and New Delhi in Asia. Through these offices and our affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. For more than 60 years, the Ruder Finn name has been synonymous with excellence in communications. Ruder Finn’s global strategic focus is on four operational pillars which constitute the core of our growth – Health & Wellness, Corporate & Public Trust, Global Connectivity and Life+Style.

In Asia, Health & Wellness includes GE Healthcare, Mead Johnson, Novartis, Pfizer, Roche, Sanofi and Weight Watchers. Corporate & Public Trust includes L’Oreal, Founder Group, Michelin, Boeing, Bosch, Volkswagen, Citic Bank, Singapore EDB, Visa, LANXESS, Amazon, Omron and Carlsberg.. Life+Style includes luxury brands like Cartier from the Richemont Group, Givenchy from the LVMH Group, as well as Hermes, Bang & Olufsen, Lamborghini, Lexus, Tod’s Group, Breitling and the Jumeirah Group. Global Connectivity includes DHL, Emirates, Hawker Beechcraft, IEEE and Contact Singapore. Those four pillars are supported by award-winning divisions such as RFI, focusing on Interactive, Social Media and ePR and INSIGHT which focuses on research and trends, producing the China Luxury Forecast and the CSR Index with Tsinghua University. For more information on Ruder Finn, please visitwww.ruderfinn.com or www.ruderfinnasia.com, or Chinese websitehttp://cn.ruderfinnasia.com