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Ruder Finn Expands Asian Footprint to Malaysia


Asia. 28 September 2017. Ruder Finn, one of the world’s largest independent public relations firms, has expanded its Asian coverage with the opening of an office in Malaysia. Against the backdrop of the fast-growing South East Asian economy, companies are seeing Malaysia as a strong market, with significant opportunities.

Located in Malaysia’s capital, Kuala Lumpur, Ruder Finn Malaysia will be headed by Archana Menon, with a direct report to Ruder Finn Asia Pacific Chairman, Jean-Michel Dumont.

As a full-service integrated communications consultancy, Ruder Finn Malaysia will provide clients with a range of services including branding, creative development, integrated communications ‒ digital, advertising, media planning and buying ‒ and event management. The team will work closely with offices across the Asia Pacific network including RFI Asia, the digital arm of Ruder Finn. Areas of the expertise of the Malaysian team include reputation management, consumer lifestyle, corporate healthcare, B2B communications, technology, banking and finance. The team has already secured new clients, including Prudential, Systane, Food Industry Asia and Little Lives.

“We are thrilled to be expanding our footprint in Asia, with the opening of our new office in Kuala Lumpur,” says Kathy Bloomgarden, CEO of Ruder Finn. “As a company dual-headquartered in New York and Asia, we are continually seeking new opportunities that make strategic sense not only to grow our business, but also provide additional value for our clients. Malaysia has a strong, robust economy and we look forward to being a part of the exciting growth there.”

Archana brings to Ruder Finn extensive experience in different facets of communications, including branding, media planning, advertising, digital, ATL/BTL production, exhibitions and event management. A firm believer in strong results being achieved when the brand experience comes alive through the entire value chain, Archana has vast experience in helping clients align their communications planning, internally and externally. Archana’s clients have ranged from GLCs, MNCs, SMEs and start-up clients across a number of sectors. Some of her key clients have included Unilever, Telekom Malaysia, Khazanah, CIMB Islamic, Pfizer, Sapura, Capital Markets Malaysia and Securities Industry Dispute Resolution.

Jean-Michel Dumont, Ruder Finn Asia Chairman, said, “Our clients are increasingly looking at an integrated, pan-Asian approach. Adding Ruder Finn Malaysia will expand our regional network, and fully support our diversified client partnerships, to deliver seamless and quality work.”

Archana Menon, Country Head, Ruder Finn Malaysia, said, “Having worked with various brands in Malaysia, I see clients’ expectations of fully integrated campaigns for their brands are generally anchored on strong market insight and developing the right messages for their target audience. This is our strong suit and I look forward to working closely with our clients to achieve successful outcomes.”