A witness to the rebirth of multinational corporations and an insightful lookinto the values behind success
The Chinese edition of ‘Trust: the Secret Weapon of Effective Business Leaders‘by Dr Kathy Bloomgarden, Global CEO of Ruder Finn, Inc. was launched here today.
‘Trust: The Secret Weapon of Effective Business Leaderships‘ was first published in the United States in early 2007 but copyright issues delayed publication of the Chinese-language edition. Ruder Finn was approached by Shanghai Academy of Social Science Press last year to have the booked translated and made available to the Chinese public. The principles outlined in ‘Trust’ remain relevant today to Chinese entrepreneurs and PR practitioners alike.
Key questions in the book include:
- What do CEOs of multinational corporations think about when crises occur?
- What role does trust play in a business’s corporate strategy?
- Is trust still important to corporations with flawless administrative and management systems?
- How can building trust help CEOs and companies manage the crisis they face?
In modern China, lack of trust is a crucial issue for both corporations and society and according to the Chinese Academy of Science’s 2013 Blue Book of Social Mentality, overall indicators of trust within Chinese society are continuing to fall and failing to meet acceptable standards. The population has shown signs of significant doubt toward the government, corporations, advertising, food safety, and medical supplies, as well as the travel and real estate industries. Multinational corporations frequently face significant challenges in maintaining public confidence, according to China’s Consumer Rights Day.
Dr. Bloomgarden believes that trust is the product of hard work and not merely an empty cliché. She believes that an enterprise without trust or values will ultimately face long-term consequences and negative crisis, even if its administrative and management systems are flawless.
The key question then is, "What is the best way to build trust in distrustful environments, while strengthening an enterprise or even an entire country?"
"This is a question that not only arises in China," Dr. Bloomgarden said. "Even in America, .where monitoring is very strict, there are also a variety of trust-related challenges. To a certain extent, the financial crisis was a crisis of confidence for Wall Street. I have been fortunate enough to work with many industry leaders during both good and bad times. As such, I have been able to witness the decision-making process of a number of major corporations. In the end, values and long-standing trust win every time."
Through interviews with dozens of top business leaders, Trust brings into vivid focus the characteristics that have made them successful, as well as the principles and techniques they use to earn the confidence of employees, colleagues, customers, and the public. Among those interviewed are Daniel Vasella who served many years as Chairman and CEO of Novartis, Arthur Sulzberger Jr. publisher of The New York Times, and Robert Hormats who held top positions at Goldman Sachs and with the US Government. Using real-life anecdotes and situations, as well as clear analysis, Dr. Bloomgarden offers practical recommendations that can be applied by everyone.
Dr. Bloomgarden emphasizes the importance of a leader’s values to a corporation. She is also a strong advocate of combining theoretical knowledge with practical application, which is an established part of the Ruder Finn culture. The company attributes its success to its commitment to commercial ethics and the principle of mutual trust. These qualities contribute to the positive working environment at Ruder Finn, as well as the agency’s long-standing client relationships. Within the competitive realm of business, Ruder Finn and its clients continue to support each other faithfully. Ruder Finn’s long-term partnerships with its clients as well as its care for its employees are both legendary in the public relations industry.
About the author
Kathy Bloomgarden is the CEO of Ruder Finn, Inc., one of the world’s largest and most successful global public relations agencies. With more than 30 years of experience in public relations, Dr. Bloomgarden has provided consultancy services to Novartis, Citibank, BP, and HP, as well as many other multinational corporations. As a recognized communications adviser and confidante to some of today’s most influential corporate leaders, Dr. Bloomgarden shapes communications programs that help executive teams effectively establish trust with their employees, their customers, the business community and society at large.
The daughter of David Finn, one of the founding partners of Ruder Finn, Dr. Bloomgarden joined Ruder Finn two decades ago. During her time with the agency, she has guided Ruder Finn in serving more than 250 corporations, governments and non-profit organizations around the world. Dr. Bloomgarden frequently represents the perspective of the communications industry at global events, such as the Annual Meeting of the World Economic Forum in Davos, and Fortune Magazine’s CEO summits, including the Most Powerful Women Summit and Aspen Institute Brainstorm Events.
Dr. Bloomgarden is also a member of the Council on Foreign Relations, and the board of the Foundation for the National Institutes of Health. In August 2011, she was made Director of Partnerships for New York City, providing development strategies and executive opinions on making New York City an ideal center for living and working.
Dr. Bloomgarden graduated with a B.A. from Brown University and has an M.A. and Ph.D. from Columbia University in Political Science. She is fluent in French and has a working knowledge of Chinese, Italian, German, and Russian.
Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai, Bangalore and New Delhi in Asia. Through these offices, and our affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. For 65 years, the Ruder Finn name has been synonymous with excellence in communications. Ruder Finn’s global strategic focus is on four operational pillars which constitute the core of our growth – Health & Wellness, Corporate & Public Trust, Global Connectivity and Life+Style.
In Asia, Health & Wellness includes AbbVie, Daiichi Sankyo, Galderma, Merck Serono, and Sanofi. Corporate & Public Trust includes L’Oréal, Michelin, ABB, Boeing, Bosch, Volkswagen, CITIC Bank, Singapore EDB, Visa, Omron and Carlsberg. Life+Style includes luxury brands like Cartier and Vacheron Constantin from the Richemont Group, Givenchy and Moet Hennessy premium brands from the LVMH Group, as well as Hermès, Bang & Olufsen, Bentley, Breitling, Longchamp, Lexus, Tod’s Group, DFS Group, and the Jumeirah Group. Global Connectivity includes DHL, Emirates, Beechcraft, IEEE and Contact Singapore. Those four pillars are supported by award-winning divisions such as RFI (focusing on Interactive, Social Media and ePR), CSR, Arts & Culture and INSIGHT which provides training as well as research on trends, producing the annual China Luxury Forecast and other publications. For more information on Ruder Finn, please visit www.ruderfinn.com or www.ruderfinnasia.com, or our Chinese website http://cn.ruderfinnasia.com