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Ruder Finn Asia Announces New Leadership in Hong Kong, Singapore, Malaysia; Expands Luxury, Automotive and Integrated Marketing Capabilities


Ruder Finn Asia (www.ruderfinnasia.com) today announced new leadership appointments in Hong Kong, Singapore and Malaysia and senior-level appointments in the regional Luxury, Automotive and Integrated Marketing practices, strengthening the firm’s capabilities and expertise across Asia-Pacific.

In Hong Kong, Winnie Lai joins as Vice President and General Manager, Ruder Finn Hong Kong. She brings 20 years’ experience in providing award-winning communications counsel to clients in Greater China and Asia-Pacific including Microsoft, GE Healthcare and Jebsen. Most recently VP, Greater China at Waggoner Edstrom, she strengthened revenues and profits, grew the team to 50 executives and established the firm as one of the largest communications consultancies in Hong Kong. Prior to WE, she was Senior Reporter at ComputerWorld and Senior Consultant at Hill & Knowlton.

In Singapore, Brian Witte is promoted to Deputy General Manager, Ruder Finn Singapore after leading the firm’s corporate and technology practice since 2014, representing clients including Visa and DBS. With 15 years’ experience, Witte has been responsible for providing clients with strategic counsel across Asia-Pacific, from integrated strategy and stakeholder engagement to reputation management and internal communications. Prior to Ruder Finn, he held senior positions at Porter Novelli and Burson-Marsteller China.

In Malaysia, Elya Eusoff joins as General Manager, Ruder Finn Malaysia. Eusoff brings more than a decade of experience representing corporate, consumer and technology clients, including Cetaphil, Suntory and Lenovo. In his most recent role as Director of Digital PR at Bonsey Jaden, he focused on designing and implementing tailored, end-to-end, integrated branding campaigns for both local and regional clients. He also led activation work across Malaysia, Asia-Pacific and the United States.

Within Ruder Finn, Gao Ming has been named Senior Vice President, Managing Director, Luxury Practice, Ruder Finn Greater China. This new role will see him expanding the firm’s China luxury stronghold to additional markets. Having led Ruder Finn’s National Luxury Practice in China since 2015, Gao Ming has been instrumental in developing a network of industry-leading clients, including Chaumet, Hermes, Mont Blanc, Longines, Hennessy and Cartier. Before joining Ruder Finn in 2005, he was founder and partner at West Village Agency, a boutique Shanghai-based communications firm.

Long Xi has been promoted to Leader, Integrated Marketing Practice, Ruder Finn Greater China, growing the firm’s focus in consumer digital marketing communications after launching the new practice in China in 2017. Representing clients including Almond Board of California, MHD, and 3M, she has since led the data-driven business unit through a period of double-digit growth, ensuring Ruder Finn delivers a complete arc of strategy, web, digital, online, media, social media and advertising capabilities for clients. Prior to Ruder Finn, Xi previously held senior positions in Michael Kors, Edelman and Giorgio Armani Group.

Completing the appointments and promotions at Ruder Finn Asia, Will Yuan joins as Leader, Automotive Practice, Ruder Finn China. Yuan has 15 years’ industry experience and was previously General Manager at Genedigi Group and Deputy General Manager at HighTeam Marketing Communications. He will lead market growth strategies for the firm, overseeing clients including Audi, Mercedes Benz, Volkswagen Group China, Lamborghini, and other automotive clients.

Elan Shou, Executive Vice President, Regional Director at Ruder Finn Asia said today, “We are delighted to strengthen our leadership across Asia-Pacific, welcoming new colleagues and applauding existing colleagues as they begin their new roles. At Ruder Finn, our business goal is simple: we help our clients engage with those vital to their business success through compelling communications counsel. Our work is a blend of science and art: data-driven, inspirational with business results at its centre. We strive to create strategy and ideation that is fresh, digital and contemporary and speaks directly to our target consumers through the channels, devices and platforms they trust the most.”

About Ruder Finn Asia

Ruder Finn Asia is an integrated communications consulting firm, producing award-winning work at the intersection of data, strategy and creativity. Recently named 2019 Greater China Consultancy of the Year in the SABRE Awards, the firm has 470 professionals across offices in Bangalore, Beijing, Guangzhou, Hong Kong, Malaysia, Mumbai, New Delhi, Shanghai, Shenzhen and Singapore.

The firm counsels multinational clients the luxury, healthcare, financial services, technology, automotive, consumer marketing, travel and tourism sectors. The firm’s network also includes RFI Digital and regional partners in Australia, Indonesia, Japan, Korea, Malaysia, Myanmar, New Zealand, Philippines, Taiwan, Thailand and Vietnam.

For more information:
Swee KOK: sweekok@RuderFinnAsia.com
Lucy SONG: lucy.song@rfcomms.com