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Roll Back Malaria partners Ruder Finn for Asia Initiative

2011-10-11

Roll Back Malaria (RBM), a high profile global organization, has chosen Ruder Finn as communications partner for its initiative against Malaria in Asia. RBM, founded in 1998 by UNICEF, WHO, UNDP and the World Bank, will focus on Asia and accelerating their efforts in defeating Malaria in the region.

Ruder Finn’s initial involvement with RBM was the successful launch of the organization in April during the World Health Summit, Regional Meeting – Asia (WHSRMA) in Singapore. Ruder Finn was also the appointed communications agency for WHSRMA and was charged with media communications, working and coordinating both WHSRMA and RBM to ensure messages were aligned.

This was RBM’s first major initiative in Asia and included a press conference and announcement of the appointment of renowned singer and actress, Karen Mok, as its "RBM Champion" to help drive conversations on malaria and ensure the topic remains at the top of key international development agendas, particularly in Asia.

Each year, RBM partner organizations unite around a common World Malaria Day theme. "Invest in the Future: Defeat Malaria" is the theme chosen for the next three years to reach the 2015 Millennium Development Goals and defeat malaria. Malaria is a major health threat in the region and has become increasingly drug resistant. The very real potential of the spread of this resistance could potentially leave the nearly 3 billion people around the world at risk for malaria infection with no alternate form of treatment.

"We are proud to support the efforts of the UN organizations and participate in the efforts of Roll Back Malaria in Asia. We know that malaria is a terrible infectious disease which affects more than 20 countries in the region. This is a burden to the population, development and economy of those countries," Mai Tran, Executive Vice President Asia, Health & Wellness Ruder Finn Asia, said.

With 20 malaria-endemic countries in the region, the Asia-Pacific accounts for the highest burden of malaria outside of Africa; 91% of all deaths from malaria outside of Africa occur in this region. Malaria continues to disproportionately affect remote communities, migrant populations and the region’s most disadvantaged. India, Indonesia, Pakistan, Myanmar and Papua New Guinea bear the largest burden of the disease. While malaria deaths in the Western Pacific decreased by approximately 42% between 2000 and 2010, the very real threat of an emerging resistance to the most effective course of treatment for malaria has been confirmed in the region and places regional and global progress at jeopardy.

The Roll Back Malaria Partnership (RBM) is the global framework for coordinated action against malaria. Founded in 1998 by UNICEF, WHO, UNDP and the World Bank and strengthened by the expertise, resources and commitment of more than 500 partner organizations, RBM is a public-private partnership that facilitates the incubation of new ideas, lends support to innovative approaches, promotes high-level political commitment and keeps malaria high on the global agenda by enabling, harmonizing and amplifying partner-driven advocacy initiatives. RBM secures policy guidance and financial and technical support for control efforts in countries and monitors progress towards universal goals.

Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai, Bangalore and New Delhi in Asia. Through these offices, and our affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. For 65 years, the Ruder Finn name has been synonymous with excellence in communications. Ruder Finn’s global strategic focus is on four operational pillars which constitute the core of our growth – Health & Wellness, Corporate & Public Trust, Global Connectivity and Life+Style.

In Asia, Health & Wellness includes AbbVie, Daiichi Sankyo, Galderma, Merck Serono, and Sanofi. Corporate & Public Trust includes L’Oréal, Michelin, ABB, Boeing, Bosch, Volkswagen, CITIC Bank, Singapore EDB, Visa, Omron and Carlsberg. Life+Style includes luxury brands like Cartier and Vacheron Constantin from the Richemont Group, Givenchy and Moet Hennessy premium brands from the LVMH Group, as well as Hermès, Bang & Olufsen, Bentley, Breitling, Longchamp, Lexus, Tod’s Group, DFS Group, and the Jumeirah Group. Global Connectivity includes DHL, Emirates, Beechcraft, IEEE and Contact Singapore. Those four pillars are supported by award-winning divisions such as RFI (focusing on Interactive, Social Media and ePR), CSR, Arts & Culture and INSIGHT which provides training as well as research on trends, producing the annual China Luxury Forecast and other publications. For more information on Ruder Finn, please visit www.ruderfinn.com or www.ruderfinnasia.com, or our Chinese website http://cn.ruderfinnasia.com