Beijing – 16 January 2017 – RFI Studios China, the digital arm of Ruder Finn Asia, an integrated communications consultancy, has been selected as the digital agency of record for the Porsche Carrera Cup Asia (PCCA), Asia’s premier sports car racing series. The highly competitive pitch for the two-year retainer among local and international agencies will see RFI lead Porsche Carrera Cup Asia’s digital campaigns and social media promotions across the region, in addition to designing and maintaining this prestigious event’s entire web presence.
Porsche Carrera Cup Asia is a one-make sports car racing series featuring the 911 GT3 Cup model and 2017 will be the 15th season for the series. With over 60 years of racing history, Porsche is one of the largest manufacturers in the world to specialize in high performance cars. First launched in 2003, the Porsche Carrera Cup Asia has earned an impressive and extensive fan and media following, with Porsche China holding the organizational reins for the series since 2011. 2017’s action-packed calendar includes high profile race weekends in China, Japan, Thailand, Malaysia and Singapore, with the season closing in spectacular fashion with a grand finale at Shanghai International Circuit.
Ruder Finn Asia was already the corporate communications agency of record for Porsche China before RFI Studios’ retainer win for the Porsche Carrera Cup Asia.
“This is a privilege and an exciting win for us. It is also an endorsement of our experience and expertise in the motor sports sector which we have been serving for several years,” Alan Ma, Head of RFI Studios China, said. “I look forward to being part of the team working behind the Porsche Carrera Cup Asia and rolling out some of the innovative digital offerings we have developed to fit their needs.”
David Ko, RFI Studios Asia Pacific SVP, said, “This association with one of the most respected and prestigious names in motorsports clearly reinforces our value proposition. We are deeply honored and look forward to bringing the combined resources of the entire RFI Asia team to create some of the most innovative and immersive storytelling content for this iconic brand.”
About RFI Studios
RFI Studios is Ruder Finn’s award-winning, full service digital marketing division. In 2016, Ruder Finn further strengthened the Asia RFI team with the acquisition of Daylight Partnership, one of Asia’s most innovative digital marketing consultancies. RFI’s strategic, evidence-based campaigns help clients tell their stories across myriad channels including ATL, social media and dark social, through immersive storytelling with Virtual and Mixed Reality (VR/MR). RFI’s research arm delivers a suite of I&A products that help companies anticipate brand impact events (Predictive Analytics), increase influencer engagement (Influencer Mapping), prove marketing ROI (Correlation Mapping), and better understand their communities (Customer Journey Mapping). Asia RFI clients include ABB, Audi, Bluetooth, Disney, FileMaker, Longines, Lycra, Porsche and Volkswagen. For more information, please visit www.rfistudios.com
For further information, please contact:
Alan MA, Head of RFI Studios China
Tel: +(86) 10 6445-7227 ext. 805
David KO, Senior VP, RFI Studios Asia
Tel. (+852) 9461 0703