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RF Thunder Establishes Beautycare Practice in China with Key Appointment


China. . RF Thunder, sister company of Ruder Finn, has appointed Phoenix Liu to head the new Beautycare Practice for China. Based in Guangzhou and reporting to Emily Situ, General Manager of RF Thunder Guangzhou and Hong Kong, Phoenix will be in charge of growing and championing China’s Beautycare Practice in areas including corporate and luxury in traditional and digital communications. RF Thunder has seen a rapid rise in the number of beautycare clients which has driven the need to establish a dedicated practice following the recent retainer win from Mary Kay, an American cosmetics brand, and previously, a retainer for Korean luxury brand, The History of Whoo. Both clients were won after pitching against local and international agencies.

RF Thunder’s reputation as an expert with in-depth industry insight has been growing rapidly. Besides Mary Kay and The History of Whoo, their current beautycare clients include LVMH fresh, Dior, Clarins, and L’Oreal. With the ever-changing digital landscape and growing importance of social media, RF Thunder has been working closely with RFI Studios, Ruder Finn’s award winning digital arm, to provide a fully integrated and interactive communications service.

Phoenix Liu joined RF Thunder in 2013 and has more than eight years of PR experience in a wide spectrum of communications for beauty brands that include fresh, Dior, Mary Kay, Clarins and Neutrogena. Her experience also covers fashion and consumer clients such as Cartier, Club Monaco,Hennessy Prestige Range, Nokia, Adidas, Lucozade, Pocari , BASF, Cirque du Soleil and LG.

Prior to joining RF Thunder, Phoenix worked for Ogilvy Public Relations and Guangzhou Advertising Company.

Emily SITU, General Manager, RF Thunder Hong Kong and Guangzhou:

“Phoenix, with her diverse experience, is perfectly qualified to head the new practice. We have been providing integrated communication to beautycare brands which includes traditional media relations and digital communications as well as CRM and cross-brand cooperation with fashion/luxury clients. I am confident this practice will grow rapidly, especially in the ever-evolving and fast-developing digital world.”

Elan SHOU, Managing Director and SVP, Greater China, Ruder Finn Asia:

“Beautycare is a fast growing sector in China with huge potential and we expect to see great progress with the establishment of this specialised practice. RF Thunder has the insight, methodologies and solid know-how to further capture this growing market.”

RF Thunder, (formerly Thunder Communications), was acquired by Ruder Finn in 2011 and has since established offices in Guangzhou (2013), Hong Kong (2015), and Beijing (2015) together with a network of affiliate offices nationwide. RF Thunder has grown at an average of 88% year-on-year since its acquisition by Ruder Finn and, in 2014, RF Thunder saw a 200 per cent business growth and 33 percent increase in staff numbers.

Over the last 11 months, as well as establishing the two new offices for RF Thunder earlier this year, Ruder Finn Asia has been aggressively expanding its Greater China operations, first with the acquisition in October 2014 of the Asia-Pacific portfolio of SharpeLankester, an international consultancy specializing in reputation management, crisis communications and investor relations, and the recent acquisition of the China business of Kyodo Public Relations, including its operations in Beijing and Shanghai. Kyodo PR is one of Japan’s oldest and largest independent consultancies and the first PR agency to be listed on JASDAQ, the Japanese securities exchange. Ruder Finn’s China operations have shown financial, client, new business and operational growth with year-on-year revenues increasing double digit and profits by 42 percent. In 2015, Ruder Finn Asia won the PRWeek Gold Award for Greater China PR Consultancy of the Year and AI Sector Performance Award (UK) for China PR Agency of the Year.