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People’s Daily Online signs strategic MOU with Ruder Finn


China’s People’s Daily Online (www.people.cn), one the world’s largest comprehensive online media sites, has signed a strategic partnership MOU with Ruder Finn, one of the largest independent integrated communication firms in the world. This is the first time that People’s Daily Online has signed an MOU with a PR agency to establish a communication and interactive platform among government, media, academy and enterprises. The partnership will also involve other diverse areas such as .strengthening capacity building of public affairs communications; studying the development of the public affairs communications system and methodology; assisting domestic enterprise to go global; and promoting the development of social media for online public opinion supervision.

People’s Daily Online is a large-scale information platform and one of the largest comprehensive online media websites. Founded in January 1998 by People’s Daily, the 6th largest newspaper in the world by circulation, People’s Daily Online has established itself as a leading key news website in China and is known for its credibility, authority and popularity in reporting news on politics, economy, society and culture. People’s Daily Online offers 16 versions in 15 languages, with 70 offices at home and abroad.

The award winning news platform has launched several sites which have become crucial channels to disseminate state information, interpret government policies and facilitate exchanges among the general public. Qiangguo Forum, China’s first forum on politics is regarded as the most renowned forum in the Chinese language. Peoples’ Daily Online has also set up Peoples’ Daily Online Scholarship with several key universities in an effort to boost ties with academic circles, and encourage the faculties and students to study Internet media.


Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai and New Delhi in Asia.? Through these offices and our affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organizations.? For more than 60 years, the Ruder Finn name has been synonymous with excellence in communications. Ruder Finn’s global strategic focus is on four operational pillars which constitute the core of our growth – Health & Wellness, Corporate & Public Trust, Global Connectivity and Life+Style.

In Asia, Health & Wellness includes GE Healthcare, Mead Johnson, Novartis, Pfizer, Roche, Sanofi and Weight Watchers. Corporate & Public Trust includes L’Oreal, Founder Group, Michelin, Boeing, Bosch, Volkswagen, Citic Bank, Singapore EDB, Visa, LANXESS, Amazon, Omron and Carlsberg.. Life+Style includes luxury brands like Cartier from the Richemont Group, Givenchy from the LVMH Group, as well as Hermes, Bang & Olufsen, Lamborghini, Lexus, Tod’s Group, Breitling and the Jumeirah Group. Global Connectivity includes DHL, Emirates, Hawker Beechcraft, IEEE and Contact Singapore. Those four pillars are supported by award-winning divisions such as RFI, focusing on Interactive, Social Media and ePR and INSIGHT which focuses on research and trends, producing the China Luxury Forecast and the CSR Index with Tsinghua University. For more information on Ruder Finn, please visit www.ruderfinn.com or www.ruderfinnasia.com, or Chinese website: http://cn.ruderfinnasia.com