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Luxury Watchmakers choose Ruder Finn to drive Public Relations


Vacheron Constantin and Parmigiani Fleurier, two of the world’s most prestigious Swiss watchmakers, have both retained Ruder Finn as their agency of record after highly competitive pitch processes involving a number of high-profile international agencies. Ruder Finn will lead media strategy and day-to-day communications, as well as consult on overall communications planning across China for both clients.

These appointments follow Ruder Finn’s being selected for another major engagement in February when the Organizing Committee of the Salon International de Haute Horlogerie de Geneve (SIHH) selected the agency to develop and lead all its regional communications across Asia for its world-first exhibition of Haute Horlogerie in Hong Kong: "Watches & Wonders." Ruder Finn is driving the media campaign in nine markets across the Asia Pacific region. Publicly launched in April 2013, the campaign will culminate in a four-day exhibition in September, when more than 700 members of the media will arrive in Hong Kong to experience this unique event. "Watches & Wonders," in partnership with Ruder Finn, will bring Asian watch connoisseurs the most impressive collection of fine timepieces yet displayed in the region.

Adding to its existing portfolio of prestigious luxury and watchmaker brands, the three new additions bolster Ruder Finn’s already broad roster of impressive brand partnerships. Cartier, Longines, Breitling and Piaget are all among the agency’s longest-running watch clients. Last December, Ruder Finn also oversaw the regional development and implementation of the fourth "Masterpieces of Time" (MOT) in Macao. MOT is an exhibition of fine timepieces for consumers, hosted annually by DFS Group, the world’s largest luxury travel retailer and a brand under the Selective Retailing business unit of LVMH Moët Hennessy Louis Vuitton.

"Ruder Finn is proud to work with so many prestigious brands. Our strength in the luxury industry across the Asia Pacific region continues to grow, and we are pleased that our success in delivering strong results continues to be recognized by such fine Maisons," Jean-Michel Dumont, Chairman of Ruder Finn Asia, said.

Ruder Finn has long been regarded as a luxury expert in Asia with clients such as Cartier, Givenchy, Hermes, Bang & Olufsen and Hennessy. Ruder Finn was recognized by leading China publication, The 21st Century Business Herald through its Award for "The Best Service Provider of Luxury Industry." Ruder Finn Asia also publishes the annual China Luxury Forecast which details the firms’ insights into Chinese consumers’ behavior, purchasing patterns and evolving engagement with luxury brands and their communications. The report has been regularly quoted in international media as a benchmark for the industry in Greater China.

Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai, Bangalore and New Delhi in Asia. Through these offices, and our affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. For 65 years, the Ruder Finn name has been synonymous with excellence in communications. Ruder Finn’s global strategic focus is on four operational pillars which constitute the core of our growth – Health & Wellness, Corporate & Public Trust, Global Connectivity and Life+Style.

In Asia, Health & Wellness includes AbbVie, Daiichi Sankyo, Galderma, Merck Serono, and Sanofi. Corporate & Public Trust includes L’Oréal, Michelin, ABB, Boeing, Bosch, Volkswagen, CITIC Bank, Singapore EDB, Visa, Omron and Carlsberg. Life+Style includes luxury brands like Cartier and Vacheron Constantin from the Richemont Group, Givenchy and Moet Hennessy premium brands from the LVMH Group, as well as Hermès, Bang & Olufsen, Bentley, Breitling, Longchamp, Lexus, Tod’s Group, DFS Group, and the Jumeirah Group. Global Connectivity includes DHL, Emirates, Beechcraft, IEEE and Contact Singapore. Those four pillars are supported by award-winning divisions such as RFI (focusing on Interactive, Social Media and ePR), CSR, Arts & Culture and INSIGHT which provides training as well as research on trends, producing the annual China Luxury Forecast and other publications. For more information on Ruder Finn, please visit www.ruderfinn.com or www.ruderfinnasia.com, or our Chinese website http://cn.ruderfinnasia.com