China. Elan Shou, Managing Director and Senior Vice President of Ruder Finn China, has been honoured by AdAge as one of the Women to Watch in China. Thirteen other women from the marketing industry in Shanghai, Beijing and Hong Kong were also honoured at the gala dinner. This first ever China ‘Women to Watch' is a partnership between AdAge and Thoughtful China, and is dedicated to women working and building brands in China. ‘Women to Watch' was established in 1997 in the US honouring women in the advertising, marketing and media industries.
With more than ten years experience in corporate and marketing communications, Elan specialises in reputation management and brand building, and has provided strategic consultation for clients in a variety of sectors including corporate, finance, premier consumer, healthcare, auto, travel and tourism, and government. She has often been sought by the media to give her views on China's marketing industry especially the fast growing luxury market. In July this year, Ruder Finn in collaboration with Ipsos published the China Luxury Forecast 2012, a reputable annual survey on the behaviour and purchasing trends in China. The report has been regularly quoted in international media as the benchmark for the industry in Greater China.