Ruder Finn has secured a one-year retainer with Braun Singapore. In the year, Ruder Finn is charged with developing and implementing the brand’s public relations and social media strategies.
Established in 1921, Braun is the world’s leading brand in personal grooming, producing products that marry innovation, quality and distinctive design for men and women. The brand has proven to be so popular that current Formula One World Champion, Sebastian Vettel, and international celebrity, Jessica Alba, have come on board as Braun’s global ambassadors.
Ruder Finn’s relationship with Braun began in August 2013 and since then, has already achieved several milestones for the brand. These include the successful launch of Braun’s hero product, the oCoolTec, the world’s first dry shaver with an integrated cooling bar, as well as the introduction of the brand’s first in-market Facebook page.
"Singapore, as a market, is growing in importance for us. With growing affluence, personal grooming plays an essential part in everyone’s lives. It is even more important, then, that Braun partners with a public relations firm that listens to our consumers, understands our needs and most importantly, have the entrepreneurial and creative spirit to chart new paths with the brand," said Zsofia Nagy, Braun Global Developing Markets Asia at Procter & Gamble.
"We are very pleased that Ruder Finn has once again been chosen as Braun’s preferred public relations partner in Singapore. The relationship with Braun started on a high note in 2013. With the team that we have put in place, we are confident of bringing it to greater heights, continuing on this journey of growth and creativity with Braun," said Ms Yu Poh Leng, Vice President & General Manager Singapore, Ruder Finn Asia.
Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers and beauty products to hair care appliances. Braun products enjoy worldwide distribution. Please visit http://www.braun.com for the latest news and in-depth information about the Braun brand.