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Bayer MaterialScience China signs Retainer with Ruder Finn


Ruder Finn has been picked by Bayer MaterialScience (BMS) China as their Public Relations agency after a competitive pitch among local and international agencies. A retainer was signed to build up their corporate and B2B communications. The services include on-going strategic planning and counseling, wide media outreach programs and events throughout China

BMS is Bayer’s largest subgroup in Greater China and isalso one of the world’s biggest polymer companies which have developed innovative solutions for products used in many areas of daily life as well as construction materials used in some of the Beijing Olympic facilities. In China as in the rest of the world, BMS’s social commitment is based on the principles of sustainable development and the endeavor to reconcile economic interests, ecological aspects and social responsibility.

In January 2008, Ruder Finn had also signed a retainer with Bayer China Limited, Bayer’s holding company in China.

“We are very excited about this win”, says Gao Ming, General Manager of Ruder Finn Shanghai. ” Our experience working with Bayer China Limited has been fantastic and with our existing knowledge of the company, we feel confident to reach BMS’s objectives. We have always respected Bayer’s corporate culture in their commitment to CSR – one which is very much aligned with our own belief.  “

Ruder Finn has developed award-winning CSR programmes for companies such as VW, Audi and DHL. Reinforcing its own commitment and belief in this area Ruder Finn has also created the ‘Tsinghua Ruder Finn Programme for CSR’ with Tsinghua University, one of China’s top academic and educational institutions.


Bayer MaterialScience: With 2007 sales of EUR 10.4 billion, Bayer MaterialScience is among the world’s largest polymer companies. Business activities are focused on the manufacture of high-tech polymer materials and the development of innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction and sports and leisure industries. At the end of 2007 Bayer MaterialScience had 30 production sites and employed approximately 15,400 people around the globe.

Bayer MaterialScience is a Bayer Group company. 


Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in Chicago, Los Angeles, New York, San Francisco, Washington, Beijing, Hong Kong, Shanghai, Guangzhou, Singapore, London, Paris and Jerusalem. Through offices and affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and nonprofit organizations.

Ruder Finn’s business is structured under four strategic platforms. In China, Life & Style covers luxury brands from the LVMH Group and Richemont Group such as Hennessy X.O, Veuve Clicquot, Dunhill, Vacheron Constantin and Cartier, as well as Hermes, Bang & Olufsen, Harley-Davidson and Audi. Health & Wellness covers our work for Li Ning, Roche, MSD and others. Global Connectivity covers Sun Microsystems, DHL, Emirates, Blackberry and others. Corporate & Public Trust includes Michelin, Boeing, BP, Bayer and others. For more information on Ruder Finn, please visit www.ruderfinn.com