Asia’s Leading Online Property Portal PropertyGuru, Appoints Ruder Finn as Public Relations Agency
Singapore – PropertyGuru Group, Asia’s leading online property portal group, has appointed Ruder Finn as its retainer public relations agency for PropertyGuru Singapore. After a competitive pitch, Ruder Finn was chosen because of the agency’s experience in working with young tech businesses as well as in corporate PR in the region. Ruder Finn also has an extensive Southeast Asia regional network and media relations track record. Ruder Finn will provide public relations counsel and media communications strategy and support focusing on Singapore and Singapore-based regional media.
PropertyGuru Group was founded by Steve Melhuish in 2006 to help simplify the property search process in Singapore and the region, and to provide first time home buyers, upgraders and renters solutions to make better property decisions faster. PropertyGuru became the first property portal to integrate its website with social media platforms and launched Singapore’s first property-related online and print publication. PropertyGuru is currently the market leader in 3 out of the 4 markets that it operates in – Singapore, Thailand and Indonesia – by web traffic engagement share 1 .
“We are confident in the choice of Ruder Finn as our communications partner in this exciting year for PropertyGuru Singapore,” Bjorn Sprengers, Chief Marketing Officer of PropertyGuru, said. “The main focus is to take our media engagements beyond the announcement of new features and innovative tools. We have great content and insights about property, such as our twice-yearly Property Market Outlook that is valuable to a broad range of audiences. Ruder Finn was able to understand that value and has a shared vision with us in terms of unlocking its full potential.”
Yu Poh Leng, Senior Vice President, General Manager, Ruder Finn Asia, said: “We are honoured to partner with PropertyGuru, and to have this opportunity to together shape the communication outreach for Asia’s leading property portal. Our expertise in corporate communication, social media and the local media environment put us in a unique position to help introduce PropertyGuru’s mission, values and industry leadership to their key audiences in Singapore.”
 Source: Based on PropertyGuru’s calculation with data from ComScore Media Metrix report, Sep 2014 to Aug 2015, Total Minutes, for Singapore, Thailand and Indonesia.