The COVID-19 pandemic has made an impact on purchase channel preferences. Positive outlook for spending through livestreaming channels during the next 12 months. Domestic beauty inspiration is gaining significance. Consumers are still more receptive to word-of-mouth. Purchase decisions of the  Read More >

  Ruder Finn and Consumer Search Group Jointly Announce The COVID-19 Mainland China Survey   March 20, 2020, Shanghai, China – Since the joint-release of The China Luxury Forecast 2020, the leading global integrated communications consultancy Ruder Finn and one of  Read More >

  Less optimistic outlook with a distinct increase in the number of consumers planning to spend less during the next 12 months Strong performance in 3rd-and-lower-tier cites that recorded the highest spending over the past year Tmall leads online purchase  Read More >