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March 23, 2010
TANGLA Hotels and Resorts, a new luxury hotel brand under the Hainan Airlines Group (HNA) has appointed Ruder Finn as their PR Agency after an open pitch. The HNA Group, listed in the China’s Fortune 500 for the past 8 years, is a large scale multi-industry enterprise covering air transportation, airport management, hotel, logistics, real estate, retail, tourism and other related industries. It is China’s fourth largest airline group and ranks among top three of China’s largest hotel groups.
TANGLA made its debut with the opening of TANGLA Beijing in the central administrative and financial area of the capital in October 2009. Ruder Finn was involved in the launch and worked with TANGLA to develop the brand essence which encompassed Harmony, Elegance, Excellence and Peace. Ruder Finn will provide long-term strategic planning and counseling as well as building brand profile and image in China and internationally.
The new five-star hotel, a member of WORLDHOTELS’ Deluxe Collection, is fully owned and operated by HNA Hotel Group. TANGLA Hotels & Resorts intends to be one of the top world class oriental brands and will continue to open more hotels in major tier-one cities and tourism destinations across China.
“We are working closely with the senior management of TANGLA to ensure strong differentiation of their Brand”, said Cyrus Qiao, VP and General Manager of Ruder Finn Beijing office. “With Ruder Finn’s in-depth understanding of the Chinese market, we are increasingly involved with Chinese companies which are looking at brand development and suitable positioning in an increasingly competitive local and international environment.”
This win strengthens Ruder Finn strong Travel and Tourism portfolio which includes
Canadian Tourism Commission, Travel Alberta, Tourism British Columbia, Tourisme Québec, Tourisme Montreal, Ontario Tourism Marketing Partnership as well as Emirates Airline.
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HNA Hotel Group, established in 2005, is part of the HNA Group and is ranked 61st in the worldwide HOTELS’ Corporate 300. The company is responsible for brand building and hotel operations for the entrusted properties. Hotels under the HNA hotel brand are located in Hainan, Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Taiyuan, Nanchang, Kunming, Tianjin, Harbin, Ningbo, Baoji and Huang Shan. http://www.hnahotel.com/en/infor/hotelgroup.htm
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The HNA Group is a highly reputable Chinese company with 7 main business lines which include Airlines, Airports, Hotels, Logistics, Property, Retail and Tourism and is listed as one of the Fortune 500 Companies in China http://en.hnagroup.com
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Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in Chicago, Los Angeles, New York, San Francisco, Washington, Beijing, Hong Kong, Shanghai, Guangzhou, Singapore, London, Paris and Jerusalem. Through offices and affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and nonprofit organizations.
Ruder Finn’s business is structured under four strategic platforms. In Asia, Health & Wellness covers Li Ning, Roche, MSD and others. Life & Style covers luxury brands from the Richemont Group such as Cartier, Dunhill, Vacheron Constantin and LVMH Group, Hennessy X.O and Veuve Clicquot, as well as Hermes, Bang & Olufsen and Audi. Global Connectivity covers DHL, Emirates, IPC and others. Corporate & Public Trust includes Michelin, Boeing, Volkswagen, Visa and others. For more information on Ruder Finn, please visit www.ruderfinnasia.com.
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