RF appointed Global PR Agency for USA Pavilion at Shanghai 2010 World Expo

May 05, 2009

RF will provide services which include ongoing media planning and counseling; and wide media outreach programs and events in the run-up to and throughout the May 1 - October 31, 2010 Expo period.

The USA Pavilion will be one of the largest national pavilions at the World Expo. In keeping with the Expo's theme of “Better City, Better Life”, the USA Pavilion will emphasize urban sustainability and sustainable agriculture, health, teamwork and the Chinese-American community. It will present a dynamic and emotional story that depicts the powerful core values shared by both the Chinese and American people and reflects the fundamental belief that America is a place of opportunity, where people of all origins can thrive and prosper. Set in the year 2030, guests are given an incredible glimpse of an American city of the future and what it took to create it.

The Shanghai 2010 World Expo is expected to be the largest world's fair ever, attracting over 200 national and corporate participants and an estimated 70 million visitors from China and overseas. The Expo site in central Shanghai, at 5.28 square kilometers, will be the largest site in the 150-year history of international expositions.