News

January 04, 2012
Paul Yang Promoted to General Manager of Ruder Finn Beijing

Industry veteran Paul Yang has been appointed General Manager of Ruder Finn Beijing. He replaces Leon Liu who played a critical role in developing and consolidating the office. In his new position, Paul will focus on broadening the domestic client base and strengthening Ruder Finn's four pillars by focusing on fast growing practices such as ePR, CSR and INSIGHT. Paul will report to Elan Shou, Managing Director & Senior Vice-President, Ruder Finn China.

December 19, 2011
Ruder Finn Asia and Tsinghua University launch the 3rd Annual CSR Index Report

Ruder Finn Asia and Tsinghua University today jointly launched the 2011 CSR Index report for the FMCG and Automobile industries, a consumer-oriented CSR evaluation based on a survey of a large sample of consumers across China. According to the latest result, which is published annually under the Ruder Finn Tsinghua CSR Porgramme, consumer perceptions, attitudes and behaviours are directly related to an enterprise's business performance and the result from the survey on consumer perspectives has the potential to encourage more enterprises to actively participate in CSR initiatives.

December 13, 2011
2011 China Luxury Forecast: Zooming in on China’s New Generation – The Post ‘80s Luxury Consumer

China's luxury industry's distinct characteristic is its large group of young consumers. In fact, this group is significantly younger than their counterparts in western nations or even nearby Japan, and are ready to stretch their pockets to buy luxury products.  This new generation of mainly ‘Post 80s' consumers are making China the most promising luxury market not only for today but also for tomorrow.

December 07, 2011
Media Leaders' Forum on CSR and Climate Change

The Media Alliance hosted the Media Leaders' Forum on corporate social responsibility and climate change as part of the opening activities of the 3-day Asia Television Forum (ATF) 2011 in Singapore, The event, coinciding with the 2011 United Nations Climate Change Conference (COP17) in Durban, South Africa, discussed the role and responsibility of media companies in affecting positive social action and behavior change on issues relating to climate change. Ruder Finn, a partner of The Media Alliance, attended the Forum and provided media relations support.