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January 22, 2010
Folli Follie, the unique Greek luxury jewellery, watches and fashion accessories brand, has appointed Ruder Finn as their retainer PR Agency after a pitch among local and international agencies. The retainer services cover strategic planning, media relations and ongoing media outreach as well as ePR programs.
“Folli Follie is fully committed to the China market as China is a very important part of our expansionary strategy. We are very pleased to partner with Ruder Finn to bring Folli Follie lifestyle to the Chinese consumers,” says Geoffrey Mak, General Manager of Folli Follie China
“Ruder Finn is extremely happy with this exciting new client,” says Gao Ming, Vice President and Shanghai General Manager, Ruder Finn. “The appointment reaffirms our strong base in knowledge and communications in the premium consumer market in China”.
Folli Follie first established itself as a true pioneer in the luxury market with its unique jewellery creations made of different combinations of metal, materials and gems. It entered China in 2002 and now has 98 points of sales in 27 cities nationwide. In May 2007, Folli Follie sponsoredthe one and only concert of Alkistis Protopsalti at the Forbidden City in Beijing. Their activities in Greater China extend to charitable causes dedicated to public welfare such as the Cancer Fund in Hong Kong, the “Smile Angel” Foundation in China and for the Sichuan earthquake; they hosted a successful 3-day charity sale with the proceeds going to the Hong Kong Red Cross China Relief Fund.
Folli Follie Group
The Folli Follie Group owns the brands Folli Follie and Links of London, which create, produce and distribute branded jewellery, watches, accessories and giftware internationally. Founded in 1982 by Dimitris and Ketty Koutsolioutsos, Folli Follie offers distinctive collections of jewellery, watches and accessories to create a genuine “full fashion concept.” In 1997, the company was publicly listed in the Athens Stock Exchange, and Links of London joined FF Group in 2006. Driven by a philosophy of offering “affordable, fashionable luxury”, the Folli Follie brand today has a presence in 25 countries with more than 380 point of sales, and continues to develop new strategically important markets around the world. www.follifollie.com
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Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in Chicago, Los Angeles, New York, San Francisco, Washington, Beijing, Hong Kong, Shanghai, Guangzhou, Singapore, London, Paris and Jerusalem. Through offices and affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and nonprofit organizations.
Ruder Finn’s business is structured under four strategic platforms. In Asia, Health & Wellness covers Li Ning, Roche, MSD and others. Life + Style covers luxury brands from the Richemont Group such as Cartier, Dunhill, Vacheron Constantin and LVMH Group, Hennessy X.O and Veuve Clicquot, as well as Hermes, Bang & Olufsen and Audi. Global Connectivity covers DHL, Emirates, IPC and others. Corporate & Public Trust includes Michelin, Boeing, Volkswagen, Visa and others. For more information on Ruder Finn, please visit www.ruderfinnasia.com
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