Training

The art of communication requires practice. At Ruder Finn Asia, we provide training services to our clients to help them improve their skills in a range of communication disciplines. This training, delivered with an acute awareness of the cultural sensitivities within this region, gives our clients the necessary knowledge and techniques to adapt their communication to different situations while engaging a wide range of stakeholders.

• Our trainers help clients understand the specifics of the local media environment in which they operate.
• International media sessions give in-depth knowledge of global media working methods and how to be prepared for communicating with them.
• Messaging workshops provide the tools and methods to define and refine your communication and to deliver the right messages to different audiences and stakeholders.
• Interview sessions equip you with the right degree of preparedness to master form and content when placed in different interview situations.
• Spokesperson training provides guidance and practice for a company’s public face, to help avoid pitfalls and strike the right note, even when under stress.
• ePR and social media workshops present the vast potential of e-media and which tools and approach for your needs can be used for a 2.0 communication.
• Crisis management training offers a methodical approach to building the right crisis preparedness system and on how to handle a situation when it arises.
• We also offer Corporate Social Responsibility (CSR) workshops. CSR is increasingly becoming an important part of companies’ PR programs in Asia and has always been at the core of Ruder Finn Asia’s consulting services. Our workshops will increase your knowledge of CSR and demonstrate its positive effects on brand, company image and business bottom line.

This range of services allows our clients to select trainings for their specific needs and each training program delivered by RFA is unique; we do not believe in one-size-fits-all, off-the-shelf programs. In an increasingly complex communication environment, Ruder Finn Asia provides support to craft the most relevant messages, find the right balance between content and delivery so as to protect and strengthen company reputation. As some of our clients say, we are much more than external consultants, we are part of your team.