Hennessy

Hennessy is the undisputed leader in cognac, selling 50 million bottles a year around the world. Its V.S, V.S.O.P, Privil?ge, X.O, Paradis and Richard Hennessy are the pillars in a range of products that are both benchmarks of excellence in the world of cognacs and icons of refinement and luxury.

In addition to the fabulous commercial success of a brand renowned on every continent, Hennessy cognac plays a unique role as ambassador of French art de vivre the world over.

About the Account

Hennessy X.O Modern Fusion Gastronomy was a unique program created and owned by Hennessy X.O for the appreciation of gourmet Chinese cuisine in a contemporary fusion style. This program has delivered 2 episodes in 2007. RFA was appointed by Hennessy X.O to implement the 3rd episode in Shenzhen during March-July 2008, which focused on Italian ingredients fusion food. A total of 101 media hits generated from 63 print media, 30 websites and 8 TV respectively. All mainstream general and lifestyle media in the region delivered stories about the event. AVE reached RMB 9.14 million and ROI reached 13.5 to 1.

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