MSD

Merck Sharp & Dohme Limited (MSD) is the Singapore subsidiary of Merck & Co., Inc., of Whitehouse Station, New Jersey, USA, a leading research-based pharmaceutical company that discovers, develops, manufactures and markets a wide range of innovative pharmaceutical products to improve human health.

About the Account

Ruder Finn Asia was tasked to increase awareness of cervical cancer, its prevention and treatment strategies, especially preventative vaccines. As part of the programme, Ruder Finn Asia helped MSD to partner with a leading pharmacy to educate patients about cervical cancer. In addition to this, contributed articles from leading gynecologists were published in community letters and a media conference was held to release survey finding that was carried out in conjunction with The Obstetrical & Gynaecological Society of Singapore and the Association of Women Doctors Singapore. More than 30 stories were published and there was a noted increase in women consulting their doctors to ask about how to prevent cervical cancer.

http://www.msd-singapore.com/