International Copper Association

The International Copper Association, Ltd. (ICA) is the leading organization for promoting the use of copper worldwide. ICA increases awareness and usage of copper by communicating the unique attributes that make this sustainable element an essential contributor to the formation of life, to advances in science and technology, and to a higher standard of living throughout the world.

Programs to accomplish the goals of ICA's strategic plan are focused on copper's major end uses. These include wire and cable for the transmission of power and information, plumbing systems for potable water, products for architectural and industrial applications, scientific studies regarding copper's role in human health and the environment, and worldwide communications about the benefits of copper.

ICA's mission is "to promote the use of copper by communicating the unique attributes that make this sustainable element an essential contributor to the formation of life, to advances in science and technology, and to a higher standard of living worldwide."

About the Account

RFA was appointed by ICA China Anti-microbial Appliance Program to generate attention and drive investment for a copper tank water dispenser project and a copper fin and tube air conditioning project by showing how people’s lives can be healthy and energy-friendly at the same time. Sustained interaction with media, celebrities, experts and eKOLs were organized by a range of focuses such as business, technology, healthcare and lifestyle. Positive coverage has been achieved using a range of story angles like industry development, product innovation, and celebrity tie ups in key nation-wide and regional media including China Business News, 21st Business Herald, Guangzhou Daily and Xin Min Evening News.

http://www.copperinfo.com/