Home > Our Services > Global Connectivity > Sun Microsystems

Sun Microsystems

Sun Microsystems

Sun Microsystems provides network computing infrastructure solutions that include computer systems, software, storage and services. Its core brands include the Java technology platform, the Solaris operating system, StorageTek and the UltraSPARC processor.

About the Account

RFA has been appointed by Sun Microsystems to raise awareness of Sun’s activities in Asia Pacific by profiling Sun’s strategy for growth and engaging stakeholders in a compelling way that differentiates Sun from its competitors. Sustained media and analyst interactions are organized with Sun executives to demonstrate Sun’s commitment to the region, leadership in product innovation, return to growth and profiling of its new leadership team. Positive coverage has been achieved in key local and regional media including The Business Times, Bloomberg, South China Morning Post, Network World Asia, The Wall Street Journal Asia and ZDNet Asia on Sun’s strategy for the region, product launches, trends and partnership announcements.

http://www.sun.com/

Bloomberg Businessweek launches 2nd Annual Global Green Business Summit

Bloomberg Businessweek launches 2nd Annual Global Green Business Summit

The one-day summit brought together more than 400 thought leaders, senior government policy makers and top business executives from China and abroad.

Read more

The Tsinghua Ruder Finn CSR Program invites Chairman of SCMP Group

The Tsinghua Ruder Finn CSR Program invites Chairman of SCMP Group

The Chairman of the SCMP Group, and President of the Kerry Group Kuok Foundation, Dr David Pang presented a keynote lecture marking the first event held by the Tsinghua Ruder Finn CSR Program in 2010.

Read more

Ruder Finn to drive brand positioning for new China luxury hotel brand

Ruder Finn to drive brand positioning for new China luxury hotel brand

TANGLA Hotels and Resorts, a new luxury hotel brand under the Hainan Airlines Group (HNA) has appointed Ruder Finn as their PR Agency.

Read more