Sun Microsystems

Sun Microsystems provides network computing infrastructure solutions that include computer systems, software, storage and services. Its core brands include the Java technology platform, the Solaris operating system, StorageTek and the UltraSPARC processor.

About the Account

RFA has been appointed by Sun Microsystems to raise awareness of Sun’s activities in Asia Pacific by profiling Sun’s strategy for growth and engaging stakeholders in a compelling way that differentiates Sun from its competitors. Sustained media and analyst interactions are organized with Sun executives to demonstrate Sun’s commitment to the region, leadership in product innovation, return to growth and profiling of its new leadership team. Positive coverage has been achieved in key local and regional media including The Business Times, Bloomberg, South China Morning Post, Network World Asia, The Wall Street Journal Asia and ZDNet Asia on Sun’s strategy for the region, product launches, trends and partnership announcements.

http://www.sun.com/