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Ruder Finn Continues Asia Expansion through Partnership with Japan's Kyodo Public Relations

Ruder Finn has further expanded its Asian footprint by forming a partnership with the largest independent consultancy in Japan, Kyodo Public Relations. Kyodo PR, based in Tokyo, is one of the pioneer agencies in Japan, a leader in the PR industry and the first PR agency to be listed on JASDAQ.

2011 China Luxury Forecast: Zooming in on China’s New Generation – The Post ‘80s Luxury Consumer

The report focuses primarily on China's large group of young luxury consumers (significantly younger than their counterparts in the West and even Japan) who are ready to stretch their pockets to buy luxury products. 5 key attributes are : Optimistic, Self Fulfilling, Mainstream, Digital, and Price Sensitive.

Ruder Finn Asia and Tsinghua University launch the 3rd Annual CSR Index Report

The 2011 CSR Index Report, based on a survey of consumers' perception, attitudes and behaviours in the Fast Moving Consuming Goods (FMCG) and Auto Industries, found that consumers would like to see more CSR-orientated commitment.