Interactive

Managing a brand’s reputation in the virtual world and in the real world is crucial. When news is public, it is on the Internet as well and potential customers may be discussing an issue. Blogs and social media are not conventional broadcasting channels but a means for people to connect with each other. As PR experts we play a strategic role in social media communication. The web 2.0 is about conversations, relationship and influence. This is at the heart of our PR offering.

Ruder Finn Asia has developed a Social Media Influence expertise and we provide a strategic, in-depth approach for our clients to take part in dialogue on the Internet in a transparent way. We call it the “4E” which stands for Ethics, Education, Endorsement and Engagement.

Our deep experience in the sector helps our clients to expand their communication strategy to the new social world, whether it concerns a website creation, conversation monitoring, e-fluencers management, online community building, contents development or promotion.

We assist our clients in the automobile, travel, healthcare and FMCG industries create connections with their customers online, ensure their messages are accessible to the right targets at the right time, as well as identify and manage potential issues.