For nearly a decade, we have provided a strategic, in-depth approach for clients who want to participate in internet dialogues in a transparent way. We call it the “4E,” which stands for Ethics, Education, Endorsement and Engagement. Our deep experience in the digital world helps clients expand and integrate their communications strategy to include the complex, new social media world, whether it involves brand or product promotion, e-fluencers management, online community building or content development. With the 2013 establishment in Asia of Ruder Finn Innovation Studios (RFI Studios) —our award-winning, full-service, U.S. digital agency—we are providing service to the region’s fast-growing social media needs. RFI’s methodology is anchored in rigorous user-experience research with execution based on real-time metrics.